Core Viewpoint - The company, HiLearn, is pursuing an IPO on the Hong Kong Stock Exchange despite facing multiple challenges, including continuous losses, a concentrated business structure, rising refund rates, and frequent user complaints. The integration of AI technology in online vocational training is seen as a potential breakthrough for the company and the industry [1]. Business Structure - HiLearn's revenue is heavily reliant on construction-related vocational qualification exams, accounting for 68.2%, 61.5%, 59.3%, and 59.8% of total revenue from 2022 to the first half of 2025 [3][6]. - The company serves approximately 4.3 million paying users and over 130 enterprises and institutions, with its product matrix including "HiLearn," "Jingjing," and "Shupeitong" [2]. Financial Performance - The company's revenue for 2022, 2023, 2024, and the first half of 2025 was approximately 400 million, 472 million, 511 million, and 232 million RMB, respectively, with gross profits of 315 million, 383 million, 416 million, and 199 million RMB [9]. - Despite a gross margin of around 78.6% to 85.8%, the company has reported significant losses, totaling approximately 610 million RMB over the same period [9]. User Complaints and Refund Rates - The refund rates for HiLearn's courses have been increasing, reaching 9.1%, 9.9%, 10.5%, and 15.9% from 2022 to the first half of 2025 [14][17]. - The company has faced numerous complaints regarding refund difficulties and service quality, with 8,414 complaints recorded on a consumer complaint platform [17][18]. AI Integration and Market Outlook - HiLearn plans to invest in AI technology to enhance operational efficiency and reduce customer acquisition costs, with the online vocational certification exam market projected to grow from 279 billion RMB in 2020 to 440 billion RMB by 2029 [19][20]. - The company has established an independent AI innovation team and aims to develop AI tools for educational support and marketing [20].

Core Viewpoint - Beijing HiLearn Education Technology Co., Ltd. has submitted an application for listing on the Hong Kong Stock Exchange, aiming to capitalize on its position as a leading provider of online vocational training services in China [1] Group 1: Company Overview - HiLearn is the fourth largest online vocational training service provider in China by revenue for 2024, and the largest in online construction vocational training [1] - The company offers tailored training services in various fields, including construction, emergency safety, finance, law, and healthcare [1] - As of June 30, 2025, HiLearn has served approximately 4.3 million paying users and over 130 enterprises and institutions [1] Group 2: Financial Performance - The company reported revenues of approximately RMB 400 million, RMB 472.18 million, RMB 511.54 million, and RMB 232.06 million for the years 2022, 2023, 2024, and the first half of 2025, respectively [2][3] - The net losses for the same periods were approximately RMB 186 million, RMB 175 million, RMB 90.69 million, and RMB 158 million, totaling a cumulative net loss of about RMB 610 million [2][3] - Major expenses in sales and marketing were RMB 285 million, RMB 315 million, RMB 330 million, and RMB 147 million, representing 71.3%, 66.8%, 64.7%, and 63.4% of revenue for the respective periods [4] Group 3: Business Strategy and Challenges - The company employs targeted customer acquisition strategies through mainstream e-commerce and social media platforms, converting users through free introductory materials [2] - HiLearn faces challenges in marketing returns as it expands into finance, law, and healthcare sectors, which may yield lower initial returns compared to established sectors like construction [4] - The company has implemented standardized content creation and AI measures to improve efficiency, but there are concerns about rising costs due to instructor turnover and the need for specialized knowledge in new course categories [4]

Group 1 - The company, HiLearn, has submitted an application for listing on the Hong Kong Stock Exchange, with CMB International acting as the sole sponsor [1] - HiLearn is the fourth largest online vocational training service provider in China, leading in the fields of construction and emergency safety training [2] - The company's business covers various sectors including construction, emergency safety, finance and economics, law, and healthcare, offering customized training services [2] Group 2 - HiLearn operates three main product lines: "HiLearn," "JinJing," and "ShuPeiTong," serving both individual and corporate clients [2] - The customer acquisition strategy primarily utilizes mainstream e-commerce and social media platforms, providing free trials to convert users into paying customers [2] - The product system includes "HiLearn Classroom" (offering recorded, live, and AI learning tools) and "JinJing Academy" (focusing on efficient exam preparation and one-on-one teaching) [2] Group 3 - As of June 30, 2025, HiLearn has served approximately 4.3 million paying users and provided services to over 130 enterprises and public institutions [2]