Core Concept - Decathlon launched the annual initiative "Group a Hot Training Session" in May 2025, aiming to promote high-quality development in national fitness and meet the growing fitness demands of the public [1][12] Group 1: Concept Upgrade - Over 72.3% of consumers desire to achieve "high-quality companionship" through shared exercise during holiday periods, leading to the creation of "Group a Hot Training Session" [3] - The initiative aims to create scenarios that combine sports vitality with emotional warmth, catering to various festive occasions [3] Group 2: Community Engagement - Decathlon's community activities bridge communication for families, open new social paths for young people, and create interaction platforms for people and pets [4] - The brand encourages users to find their own "hot training methods," celebrating diverse activities from family cycling to challenging long-distance rides [4] Group 3: Scenario Upgrade - "Group a Hot Training Session" breaks the boundaries between virtual and reality, making sports an accessible part of daily life through innovative online and offline interactions [7] - The Decathlon Sports APP allows users to form "hot training buddy teams" and unlock achievements in various sports scenarios, promoting a viral participation trend [7] Group 4: Event Launch - The "Ride Encounter 100KM" cycling challenge, part of the 2025 strategic activities, began on May 9, 2025, across over 60 cities and 200 stores, expecting 40,000 to 60,000 participants [8] - Participants can choose between an "online 25KM light challenge" and a "100KM offline group cycling race," with rewards including a limited edition medal and a chance to win a trip to cycling destinations in France [8] Group 5: Product Upgrade - Decathlon's community ecosystem upgrade is rooted in "product strength," offering a range of cycling gear from entry-level to professional models to meet various sports needs [11] - The brand provides specialized equipment, such as breathable cycling clothing and helmets optimized for comfort and safety [11] Group 6: Brand Philosophy - Since its founding in 1976, Decathlon has maintained its mission to make sports accessible, evolving from a single-store model to a global brand covering over 80 sports categories [12][15] - The "Group a Hot Training Session" initiative reflects the brand's commitment to "joyful sports" and its promise of mutual growth with users [12][14]