德国运动用品制造商彪马公司股价延续涨势，目前上涨6.5%。 来源：滚动播报 ...

Core Viewpoint - The collaboration between HLA and Adidas has evolved from traditional commercial cooperation to a comprehensive "Sports +" ecosystem, aiming to enhance both brands' market reach and social impact [2][16]. Group 1: Partnership Overview - HLA and Adidas announced a two-year partnership upgrade to co-create the "HLA × Adidas Sports +" ecosystem, focusing on resource complementarity and broader consumer engagement [2][4]. - The partnership will leverage HLA's extensive retail channels and Adidas's advanced sports technology to enhance competitiveness in the sports and leisure market [6]. Group 2: Ecosystem Development - The collaboration will focus on three main pillars: systematic upgrades to the "Lan Run Study Club," enhancement of the "One More Gram of Warmth" charity initiative, and the launch of a commemorative sweatshirt for the Year of the Horse [4][6]. - The "Lan Run Study Club" aims to provide a platform for runners, with its flagship event, the HLA POW "King Challenge," attracting over 10,000 participants and achieving over a million views in live broadcasts [8][9]. Group 3: Social Responsibility - The "One More Gram of Warmth" initiative has reached over 30,000 students across 1,700 schools since its inception in 2014, focusing on providing sports support to children in remote areas [12]. - This initiative reflects the "business for good" philosophy, integrating social responsibility into the ecosystem and promoting equitable access to sports education [12]. Group 4: Product Launch - The HLA x Adidas Year of the Horse commemorative sweatshirt combines Chinese zodiac culture with international sports design, catering to year-end consumer demand and marking the first product of the "Sports +" ecosystem [13][14]. Group 5: Strategic Implications - The partnership signifies a shift from mere channel and product integration to a holistic approach encompassing brand value, user engagement, and social responsibility [16]. - This collaboration serves as a benchmark for the apparel and sports industry, demonstrating that breaking traditional boundaries can create new opportunities for sustainable growth and social value [16].

12月28日，海澜之家（HLA）与阿迪达斯（adidas）共同宣布，将双方历时两年的深度渠道合作全面升 级，正式共建 HLA × adidas"体育 +" 生态圈。 发布会上提及，双方将实现资源互补，海澜之家开放全渠道场景，助力阿迪达斯运动品类触达更广泛消 费群体；阿迪达斯注入专业运动科技与品牌价值，提升海澜之家运动休闲品类竞争力。双方将超越传统 的商业合作，向更广的社会价值延伸，将运动的能量汇入中国体育事业的发展。 商业向善：生态价值的社会化延伸 此次体育+"生态圈的共建，具体将围绕将三大支点展开：系统化升级"澜跑研习社"、全面升级"多一克 温暖"公益IP以及推出HLA x adidas马年新春合作纪念版卫衣，共同形成一个从产品触达、社群赋能到公 益关怀的完整闭环。 从"门店共生"到"生态共振"：产业跨界融合 依托海澜之家沉淀多年的渠道纵深与本土市场洞察，叠加阿迪达斯顶尖运动科技赋能的产品硬实力，双 方形成强强互补的合作格局：截至 2025 年上半年，已在全国多省市成功落地超500家 adidas FCC 门 店，两大品牌的商业基因已然深度融入中国二线至五线城市的实体零售脉络。 这一产业跨界的先进布局，让专 ...

受此消息提振，耐克当日股价最高触及60.58美元，涨幅一度达到5.6%。截至收盘，涨幅回调至4.64%， 报收于60美元。尽管单日表现强劲，但该股年内累计跌幅仍接近19%，或将连续第四年录得年度下跌。 此前一周，耐克公布了2026财年第二财季的财务数据。报告显示，公司当季毛利率下滑3个百分点至 40.6%，大中华区营收同比下降17%，为17亿美元，息税前利润同比缩水近一半。财报发布后，市场反 应负面，股价在当日暴跌逾10%。 面对业绩压力，耐克自2024年10月起推行名为"Win Now"的转型战略。贺雁峰（Elliott Hill）在此背景 下接任首席执行官，主导改革。他致力于通过强化跑步及体育核心业务、推出新营销方案来刺激消费需 求，并逐步削减非核心生活类品牌的投入。 然而，相关调整也对盈利空间形成短期压制。贺雁峰在业绩说明中表示："当前复苏进程正处于关键节 点。我们在重点推进的领域已取得持续进展，对于推动品牌长期增长和盈利能力改善的各项举措保持信 心。" 2025-12-25 07:20:19 作者：狼叫兽 2025年12月24日美股交易时段，知名运动品牌耐克股价盘中一度上涨超过5.6%。此次股价上扬与 ...

彪马获得超过6亿欧元的额外融资 Puma日前宣布已获得超过6亿欧元的额外融资，包括5亿欧元过渡贷款及1.08亿欧元已确认信贷额度，期限均为两年。 该融资将为其现有12亿欧元循环信贷额度提供过渡性流动支持，提升整体融资灵活性。值得注意的是，此前有消息称，Puma主要股东、法国Pinault家族 正考虑出售其约29%的持股。 安踏集团和敏基金会获评最高等级5A级社会组织 近日，福建省民政厅发布公告，安踏集团和敏基金会在社会组织评估中，获评最高等级5A级社会组织，这标志着和敏基金会在规范化运作、专业能力与 社会公信力等多维度获得了权威认可。 截至 2025 年 9 月，该行业皮革出口额达 8100 万欧元。西班牙仍是其最大出口目的地，尽管出口额下降 4.6%，但总额仍达 1700 万欧元；对意大利的出口 额增长 8.7%，达 1300 万欧元；而对法国的出口表现尤为亮眼，激增 31.2%，出口额达 1100 万欧元。 | 序号 | 类别 | 社会组织名称 | 等级 | | --- | --- | --- | --- | | 1 | ਲ ਦੇ ਸਾਲ ਰਿੱ | 福建省兴业证券慈善县金会 | 5A | | 2 | 慈 ...

Core Points - Nike reported a significant decline in net profit for the second quarter of fiscal year 2026, with a net profit of $792 million, down 32% year-over-year [1] - The company's revenue showed modest growth, reaching $12.4 billion, an increase of 1% compared to the same period last year [1] - The stock price of Nike fell over 10% following the earnings report, reflecting market concerns [1] Financial Performance - Net profit for the quarter was $792 million, a decrease of 32% year-over-year [1] - Revenue for the quarter was $12.4 billion, representing a 1% increase from the previous fiscal year [1] - Earnings per share were $0.53, down from $0.78 in the same quarter last year [1] Market Impact - The decline in Nike's stock price affected other sports brands, with Puma and Adidas also experiencing stock price drops [1] - The company anticipates a $1.5 billion increase in costs due to U.S. government tariff policies throughout the fiscal year [1] - Nike expects slight declines in revenue and gross margin for the third quarter of fiscal year 2026 [1] Strategic Initiatives - Nike's CEO, Elliott Hill, has restructured the management team and plans to launch specialized products around major sporting events, such as the 2026 World Cup [3]

来源：新浪证券 年末，国内马拉松赛季不仅是跑者们的竞技时刻，也是各大体育品牌的竞技场。在众多品牌中，耐克今 年在北马和上马的表现非常强势。 在北马赛道上，耐克运动员包揽女子组前三，其中黄雪梅获得第一。在11月底的上马赛事中，除了国际 选手，张德顺以2：25：12的成绩打破上马女子国内赛会纪录，实现四连冠，吴冰摘得国内女子组亚 军，杨克古摘得国内男子组亚军，耐克"破速之队"成员李大林获得国内男子组季军。而在赛道外，整个 马拉松赛季，耐克的场外营销、跑者服务，也在社交媒体上掀起一波热度。 就在12月19日，耐克正式公布最新一季的财务业绩。数据显示，2026财年第二季度，耐克集团总营收 124亿美元，同比增长1%，调整后的每股收益约为0.53美分，双双超市场预期。 当下，运动用品"功能先行"已然成为主流趋势。据Research and Markets研究报告预测，2029年全球功能 性服装市场规模将达到6467亿美元，2024-2029年复合增长率为7.9%。而东吴证券的《纺服行业2026年 度策略》研究报告披露，得益于人均GDP提高、消费人群年轻化等因素，2029年国内功能性服装市场规 模有望达2157亿元，20 ...

Group 1 - The core point of the article is that Shenzhou International (02313) experienced a decline of over 3% in its stock price, attributed to the poor financial performance of its major client, Nike, which reported a 32% year-on-year drop in net profit for Q2 of fiscal year 2026 [1][1][1] - Nike's net profit fell from $1.16 billion in the same period last year to $792 million, despite revenue and earnings exceeding market expectations [1][1][1] - Revenue in Greater China for Nike decreased by 17% to $1.7 billion, with EBITDA dropping significantly by 49% [1][1][1] Group 2 - Citigroup recently downgraded its earnings forecast for Shenzhou International for 2025 to 2027 by 2%, lowering the target price from HKD 95 to HKD 94 while maintaining a "buy" rating [1][1][1] - The decline in Shenzhou's stock price may reflect management's conservative outlook on sales, which could present a buying opportunity, as the expected dividend yield for fiscal year 2026 is 4.8% and the projected compound annual growth rate for earnings per share over the next three years is 12% [1][1][1]

天眼查App显示，近日，东莞不牛马运动用品有限公司成立，注册资本100万人民币，经营范围为一般 项目：体育用品及器材零售；自行车及零配件批发；助动自行车、代步车及零配件销售；技术服务、技 术开发、技术咨询、技术交流、技术转让、技术推广；体育用品设备出租；租赁服务（不含许可类租赁 服务）；服装服饰零售；箱包销售；组织文化艺术交流活动；自行车修理；自行车零配件销售；信息咨 询服务（不含许可类信息咨询服务）；业务培训（不含教育培训、职业技能培训等需取得许可的培 训）；居民日常生活服务；国内贸易代理；互联网销售（除销售需要许可的商品）；体育保障组织；体 育健康服务；体育竞赛组织；组织体育表演活动；服饰研发；会议及展览服务（出国办展须经相关部门 审批）；户外用品销售；鞋帽零售；五金产品零售；橡胶制品销售；食品销售（仅销售预包装食品）。 （除依法须经批准的项目外，凭营业执照依法自主开展经营活动）许可项目：食品销售；餐饮服务。 （依法须经批准的项目，经相关部门批准后方可开展经营活动，具体经营项目以相关部门批准文件或许 可证件为准）。 ...

Economic Overview - In November, the national economy continued to show a stable and progressive development trend, with a focus on implementing proactive macro policies and promoting high-quality development [2][6] - The total grain production for the year is expected to exceed 1.4 trillion jin, with a year-on-year increase of 1.2% [2] Industrial Production - The industrial added value above designated size increased by 4.8% year-on-year in November, with a month-on-month increase of 0.44% [3] - The equipment manufacturing industry and high-tech manufacturing industry saw significant growth, with increases of 7.7% and 8.4% respectively [3] - The production of 3D printing equipment, industrial robots, and new energy vehicles grew by 100.5%, 20.6%, and 17.0% year-on-year respectively [3] Retail Sales - The total retail sales of consumer goods reached 43,898 billion yuan in November, a year-on-year increase of 1.3% [4] - Online retail sales amounted to 144,582 billion yuan, with a year-on-year growth of 9.1%, and physical goods online retail sales accounted for 25.9% of total retail sales [4] - Service retail sales grew by 5.4% year-on-year, with significant growth in cultural, sports, and travel services [4] Fixed Asset Investment - Fixed asset investment (excluding rural households) decreased by 2.6% year-on-year from January to November, while manufacturing investment increased by 1.9% [5] - Infrastructure investment fell by 1.1%, and real estate development investment dropped by 15.9% [5] - Investment in high-tech industries, such as information services and aerospace manufacturing, saw significant increases of 29.6% and 19.7% respectively [5] Policy Impact - A series of proactive macro policies have effectively supported stable economic operations, leading to expanded consumer demand and increased key investments [7][8] - The implementation of consumption upgrade policies has resulted in significant sales growth in home appliances and communication equipment [8] - The industrial production growth was supported by policies promoting market demand and industrial upgrades [8] Price Trends - The Consumer Price Index (CPI) rose by 0.7% year-on-year in November, marking a continuous recovery trend [9] - The Producer Price Index (PPI) showed a month-on-month increase of 0.1%, indicating a narrowing decline trend since August [10][11] Long-term Economic Outlook - The resilience of the economy remains strong, with macro policies providing robust support and new growth drivers emerging [12][13] - The expansion of market demand and the continuous growth of new economic drivers are expected to positively impact economic development [12][14] - The upcoming economic policies aim to enhance domestic demand and optimize supply, ensuring a solid foundation for future growth [14]