Core Insights - Diya Co., Ltd. reported a revenue of 786 million yuan for the first half of 2025, a year-on-year increase of 0.97% [1] - The net profit attributable to shareholders reached 76.01 million yuan, reflecting a significant year-on-year growth of 131.61% [1] - In Q2 2025, the company achieved a revenue of 378 million yuan, up 7.47% year-on-year, and a net profit of 55.28 million yuan, which is a remarkable increase of 1547.93% year-on-year and 166.77% quarter-on-quarter [1] Revenue Growth and Online Performance - The company's official website saw a user registration increase, leading to online revenue of 47.38 million yuan in the first half of the year, a substantial growth of 259.53%, accounting for 32.46% of total online revenue [1] - The single-store revenue reached 1.79 million yuan, marking a year-on-year increase of 26.89% [1] - Directly operated stores experienced a revenue growth of 26.81% year-on-year, with a same-store sales efficiency increase of 38.65% [1] Channel Strategy and Market Focus - Diya Co., Ltd. is focusing on high-potential scenarios and deepening its presence in core cities, particularly in first and second-tier cities, by entering high-end commercial complexes such as SKP, IFS, and MixC [2] - The company is strategically selecting and nurturing potential cities below the third tier for concentrated development [2]