Core Insights - The 2025 Intangible Cultural Heritage Brand Promotion Week was held in Dali, featuring various activities including heritage displays and brand promotions [2] - Bawang Chaji launched a regional limited drink "Going to Yunnan: Rose Pu'er" during the event, inspired by Yunnan's floral culture [2] - The company also introduced a series of merchandise in collaboration with Yunnan's silver wire cloisonné heritage, including cups, card holders, and gift boxes [2] - Bawang Chaji integrated the Yunnan cloisonné heritage into an interactive experience area, allowing participants to engage in the production process and win related souvenirs [2] - In recent years, Bawang Chaji has collaborated with national and provincial intangible cultural heritage projects to modernize traditional tea-making techniques and cultural symbols [2] Company Initiatives - Bawang Chaji opened its first intangible cultural heritage-themed tea shop in Liuzhou, Guangxi, at the end of October 2025 [3] - The company's co-founder emphasized that intangible heritage should be a living memory that can be experienced and appreciated, aiming to connect traditional crafts with contemporary aesthetics [3]