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芋满桂林,香飘京城!桂林香芋开启北上“京”喜之旅
Nan Fang Nong Cun Bao· 2025-12-28 00:36
Core Viewpoint - The event "Guilin Taro Fragrance in Beijing" aims to promote Guilin taro in the northern market, enhancing its presence and sales through various promotional activities and partnerships [4][5][25]. Group 1: Event Overview - The promotional event was successfully held at Beijing Xinfadi International Agricultural Products Exhibition Center, organized by the Guilin Agricultural and Rural Bureau [4][5]. - The event gathered key players from Guilin's taro industry, including core enterprises, procurement representatives from Beijing-Tianjin-Hebei, and industry experts [5][13]. - Various formats such as enterprise roadshows, sales agreements, and targeted negotiations were utilized to connect Guilin's quality taro with the northern market [6][12]. Group 2: Market Demand and Consumer Preferences - Beijing and the surrounding regions have a long-standing tradition of consuming taro, which is favored for its unique taste and nutritional value, making it a staple in family meals and festive occasions [17][18]. - Taro products are popular in various culinary applications, including classic dishes and trendy desserts, leading to strong demand from consumers and procurement agents [19][20]. Group 3: Quality and Production - Guilin taro benefits from unique geographical conditions, including karst topography and mineral-rich soil, which contribute to its exceptional taste and texture [62][64]. - The Guilin taro industry has established a comprehensive supply chain, from standardized planting to modern processing and brand marketing, ensuring quality control throughout [67][69]. - The brand value of the Lijiang taro has reached 2.922 billion yuan, highlighting its role as a significant driver of regional economic growth [65]. Group 4: Strategic Goals and Future Plans - The event aims to deepen Guilin taro's penetration into the Beijing market while also exploring overseas sales opportunities, aligning with rural revitalization strategies and the Belt and Road Initiative [25][26]. - The Guilin Agricultural and Rural Bureau expressed hopes for Guilin taro to reach millions of households in the new year, emphasizing the importance of market expansion [30]. - The industry is focused on continuous technological innovation and deep processing to enhance the value chain and increase product competitiveness [90][91].