遂溪乌塘仙品荔

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“我种仙品荔养你呀”刷屏!遂溪版《喜剧之王》甜蜜出圈
Nan Fang Nong Cun Bao· 2025-05-10 00:36
Core Viewpoint - A creative short video featuring local officials promoting the "Xianpin Lychee" from Suixi Wutang has gone viral across multiple social media platforms, generating significant public interest and engagement [2][4][8]. Group 1: Promotion and Marketing Strategy - The video, which is a reenactment of a classic scene from "King of Comedy," aims to highlight the quality and appeal of Suixi Wutang's lychee, leveraging the popularity of the original film to attract attention [3][16]. - The local government has initiated an innovative marketing model called "1 core 3 rings 5 movements," which includes the production of short dramas featuring local farmers and officials to tell the story of lychee cultivation [22][24][29]. - The upcoming "Xianpin Lychee Harvest Festival" on May 15 is part of the promotional efforts to engage consumers and encourage them to visit Suixi Wutang for lychee picking experiences [8][34]. Group 2: Product Quality and Unique Selling Proposition - Suixi Wutang lychees are grown in the optimal latitude of 21°, benefiting from abundant sunlight and moisture, resulting in a sweet, juicy, and tender fruit that is early-ripening by 15 days [16][18]. - The local officials expressed their commitment to breaking through initial hesitations in front of the camera to effectively promote the unique advantages of Suixi Wutang lychees to a broader audience [10][18][11]. Group 3: Public Engagement and Response - The video has sparked a wave of positive feedback from viewers, with many expressing their desire to visit Suixi Wutang for lychee picking and inquiring about purchasing channels [32][34]. - The initiative has successfully raised awareness and interest in the local lychee, positioning Suixi Wutang as a desirable destination for fruit picking and tourism [33][34].
接“荔”认种!遂溪乌塘仙品荔定制火爆
Nan Fang Nong Cun Bao· 2025-04-24 06:06
Core Viewpoint - The launch of the "I have a lychee tree in Suixi Wutang" custom platform has sparked significant interest and participation in the local agricultural development, particularly in the cultivation of the "Xianpin" lychee variety, indicating a new trend in agricultural engagement and tourism integration [11][12][51]. Group 1: Event Launch and Participation - The custom platform was officially launched on April 21, attracting various representatives from sports, social media, and tourism sectors, leading to over a hundred trees being adopted on the first day [11][12]. - Notable figures, including world champion athlete Li Xiaoyan, participated by adopting five lychee trees, highlighting the event's vibrant atmosphere and its role in rural revitalization [16][18]. - Influencers and local educators, such as Lin Ziyuan, are leveraging their platforms to document and promote the growth of the lychee trees, aiming to enhance public engagement with local agriculture [21][23]. Group 2: Industry Collaboration and Tourism Integration - Guangzhilv International Travel Agency adopted ten lychee trees, symbolizing a commitment to integrating local agricultural resources into tourism offerings, including lychee picking and cultural experience tours [34][36]. - The agency plans to collaborate with Suixi to launch themed tourism routes and events, such as the "Fifteen Sports National Messenger" and the lychee harvest festival, to attract visitors and promote rural tourism [38][36]. - Overseas Chinese leaders, like Liu Kang, are also participating in the initiative, emphasizing the quality of Suixi's natural resources and the importance of promoting local agricultural products globally [41][43]. Group 3: Innovative Customization Model - The initiative has introduced 10,000 custom lychee trees, covering two specialized villages, and offers a multi-tiered customization package that enhances the adoption experience [48][49]. - The model combines "cloud-based adoption" with on-site experiences, creating a bridge between specialty agriculture and diverse consumer scenarios, thereby energizing the local economy [50][51]. - This innovative approach aims to elevate the profile of Suixi Wutang's "Xianpin" lychee on a global scale, contributing to sustainable rural development [51].