Core Insights - The "China Mythology Dreamland Art Exhibition" is officially announced, featuring immersive experiences based on the stories from the first two parts of the "China Mythology" animated shorts, integrating Chinese classics and aesthetics [1] - The collaboration between Damai Yizhan Hongtu and Shanghai Film Yuan aims to enhance the brand's operational capabilities and explore new business opportunities in the art exhibition sector [3] Group 1: Exhibition Overview - The exhibition will create a visually stunning experience, allowing audiences to engage in self-reflection and spiritual exploration within a dreamlike environment [1] - The exhibition is expected to launch in 2026 and will tour major cities like Shanghai and Beijing [5] Group 2: Business Strategy - The brand is focusing on three main areas: innovative art tours, creative art spaces, and new exhibition content, aiming to build a richer art consumption ecosystem [3] - The "Dreamland Art Tour" project will feature mobile art floats designed by seven young artists, offering various functionalities such as art exhibitions, merchandise sales, and interactive experiences [3] Group 3: Art Space Innovation - The brand plans to develop art spaces within hotels and commercial complexes, including pop-up exhibitions and long-term art galleries, to make art more accessible to the public [5] - The integration of cutting-edge technologies like VR into exhibition content is a priority for the brand [5] Group 4: Anniversary Promotions - In celebration of its second anniversary, the brand is offering various promotional activities, including discounted tickets for several upcoming exhibitions [6][5] - The brand has successfully organized numerous high-quality exhibitions over the past two years, contributing to the popularization of art among the public [7]