Core Insights - Chengdu's "Super Golden Week" saw a significant increase in tourism, with 28.62 million visitors and a 5.3% growth in visitor numbers compared to previous years, alongside a 7.7% increase in per capita spending [1][5][10] - The newly launched "Village Sugar Fair" aims to promote local agricultural products and enhance the integration of agriculture, commerce, culture, and tourism, distinguishing itself from the traditional Spring Sugar Fair which targets B2B markets [4][6][10] Tourism and Economic Impact - Chengdu received 28.62 million tourists from October 1 to 8, with a 5.3% year-on-year increase, and foreign visitors increased by 6.4% [1][5] - The "Village Sugar Fair" was strategically timed during this peak tourist season to leverage the influx of visitors and promote local alcoholic beverages [5][6] New Platform Development - The "Village Sugar Fair" serves as a consumer-facing platform, showcasing local alcoholic beverages and food products, and aims to support the revitalization of rural industries [4][6] - The fair is designed to enhance consumer engagement and reduce costs for businesses by utilizing the city's brand to attract visitors [6][10] Product Innovation and Market Trends - Chengdu's liquor companies are targeting younger consumers with new product offerings such as fruit wines and low-alcohol beverages, responding to changing consumption trends [7][9] - The fair features interactive experiences, allowing consumers to create personalized drinks, thus fostering a closer connection to local products [9][10] Historical and Cultural Significance - Chengdu has a rich history in alcohol production, with archaeological findings supporting its long-standing reputation as a significant production city [10][12] - The city is recognized for its unique geographical advantages in wine production, contributing to its status as a major player in the national liquor market [10][12] Future Prospects - The "Village Sugar Fair" is seen as the beginning of a broader initiative to enhance Chengdu's brand as a prominent alcohol production region, with plans for further development in the industry [13]