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邻里汇:养老不止于照料 更要激活长者的生命价值
Zhong Guo Xin Wen Wang· 2025-10-28 10:03
Core Insights - The article discusses the evolution of the elderly care industry in China, focusing on the innovative model of "Neighborly Exchange" initiated by Dong Shi, which emphasizes community-based mutual assistance and the active participation of seniors in their care [3][6][14]. Group 1: Industry Background - Dong Shi has been involved in the elderly care sector since 2016, transitioning from a technology-focused approach to a service-oriented model that aligns with the industry's shift from "guarantee-based" to "value-based" care [3][4]. - The introduction of government policies in 2016, such as documents 125 and 126, provided a framework for professional elderly care services, allowing Dong's team to pivot successfully to a service-centric model [4][6]. Group 2: Business Model and Operations - The "Neighborly Exchange" model allows seniors aged 55 and above to form mutual assistance groups, where they can earn points through various activities, which can be redeemed for services like health check-ups and classes [6][10]. - The model has been successfully implemented in six cities, with a replication success rate exceeding 90%, demonstrating the viability of market-oriented elderly care solutions [6][14]. Group 3: Future Trends and Challenges - Dong Shi emphasizes the need for the elderly care industry to focus on the "value" of seniors rather than just their basic needs, advocating for a market-driven approach to enhance service quality [6][9]. - The upcoming Strait Elderly Care Industry Expo is seen as an opportunity to showcase the value of seniors, rather than merely selling products, with plans to feature the "Neighborly Exchange" system and engage senior volunteers [8][9]. Group 4: Digital Integration - The "Neighborly Exchange" incorporates digital tools to enhance service efficiency, ensuring that technology serves the needs of seniors rather than replacing human interaction [10][11]. - The initiative includes a simplified online platform tailored for seniors, allowing them to access services easily while maintaining personal connections through staff interactions [10][11]. Group 5: Community Focus - The future of elderly care is projected to be community-centric, with plans to establish 100 community service stations in Fuzhou, addressing the high demand for home-based care [14][15]. - The industry is expected to diversify, catering to seniors' needs beyond basic care, including education and recreational activities, reflecting a broader understanding of aging [14][15].