Group 1 - The event "Grassland Quality Products" promotion conference aims to enhance the brand credibility and market recognition of Inner Mongolia's unique products, providing broader development paths for these products [1] - The roundtable discussion focused on how to enhance the brand power of "Grassland Quality Products," with representatives from Ordos City discussing the development history of the local grassland volleyball initiative [1][3] - The Ordos grassland volleyball initiative has gained significant attention, having been featured on CCTV and at the Paris Olympics, becoming a vibrant IP that integrates sports development, spirit, and grassland culture [3] Group 2 - The local government has invested over 20 million yuan to build 84 standardized volleyball courts, supporting the growth of the volleyball events and attracting participation from surrounding areas [3] - In 2023, the region successfully hosted a volleyball invitation tournament with five provinces, and plans to expand it to nine provinces in 2024, with 103 teams participating, including teams from major cities [3][4] - The local authorities are actively exploring brand differentiation and leveraging technology to enhance the potential and value of the grassland IP, aiming to promote the local volleyball brand on a national level [4]

Core Viewpoint - The 2025 Entrepreneurs' Sun Island Annual Conference will be held from August 2 to 4 in Harbin, Heilongjiang Province, showcasing Inner Mongolia's unique cultural and developmental vitality through the "Grassland Quality Products" promotion event [1][4]. Group 1: Event Details - The conference will feature the "Grassland Quality Products" promotion event organized by Xinhua News Agency and other institutions, highlighting the "Ordos Grassland Volleyball" as a cultural representation of the region [1][4]. - The event aims to facilitate exchanges and collaborations with various elites to explore new development opportunities [4]. Group 2: Cultural Significance - The "Ordos Grassland Volleyball" has evolved into a cultural phenomenon with over 3 billion online views, showcasing its impact and recognition, including endorsements from notable figures like Lang Ping [3]. - The volleyball initiative began in 1968 when young people from Nanjing introduced the sport to local herders, leading to the establishment of a women's volleyball team and fostering community engagement [3]. Group 3: Regional Development - Ordos City, particularly the Eqtok Qianqi area, serves as a strategic connection point between Northwest and North China, with significant infrastructure including highways, railways, and an airport [3]. - The Shanghai Miao Economic Development Zone is a core area for coal production, enhancing the region's economic potential and connectivity [3].