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中免集团首都机场免税店全新启航 开启空港商业协同发展新篇章
Sou Hu Wang· 2026-02-13 10:04
Core Viewpoint - The opening of the duty-free store by China Duty Free Group at Beijing Capital International Airport marks a new phase in the development of duty-free commerce in the region, enhancing the shopping experience for travelers and showcasing the airport's commercial value as a major hub in the Asia-Pacific region [1][4]. Group 1: Opening Ceremony and Significance - The duty-free store officially opened on February 11, 2026, with a ceremony attended by key executives from China Tourism Group and Capital Airport Group, symbolizing a significant milestone in the airport's duty-free commercial landscape [1]. - The event featured traditional elements such as lion dancing, highlighting the cultural significance of the occasion [1]. Group 2: Product Offering and Experience Enhancement - China Duty Free Group will leverage its global supply chain and partnerships with approximately 1,600 international brands to provide a diverse product range, stable high-end supply, and competitive pricing at the airport [7]. - The store will feature a variety of popular brands in categories such as cosmetics and beverages, including Estee Lauder, La Mer, and Macallan, with nearly a thousand best-selling products available to meet travelers' diverse and high-quality consumption needs [7]. Group 3: Promotional Activities - To celebrate the opening, China Duty Free Group launched a promotional campaign offering discounts on fragrance products starting at 60% off and on food and beverages at 85% off until March 29 [11]. - Registered members during the promotional period can earn double points, with a maximum of 400 points available per person per day [11]. Group 4: Future Plans and Vision - The company aims to continuously optimize product structure and enhance service quality to provide a more convenient and high-quality shopping experience for both domestic and international travelers [13]. - With the increase in international flights, the company plans to use the airport as a key hub to upgrade the duty-free shopping experience, contributing to the development of Beijing as an international exchange center [15].