Core Insights - 1919 has launched a new business model upgrade plan focusing on "star IP + matrix store types + selected franchising" to enter the "wine and food integration" market, aiming to create a new ecosystem for beverage consumption [1] - The company has undergone multiple strategic transformations over its 20-year history, positioning itself as a competitive player in the current challenging market environment [2] - The shift from traditional B2C/O2O to F2B2C model emphasizes strategic branding and combines instant retail with experiential sales [4] Business Model Upgrade - 1919 is transitioning to a matrix store system with six-star to satellite point store types, enhancing the retail experience by integrating coffee, bars, and dining options [4][5] - The company has reported significant revenue growth in remodeled stores, achieving approximately three times the profit compared to non-remodeled locations [4] - The focus on community and high-frequency consumption scenarios aims to upgrade traditional liquor stores to reach a broader customer base [4] Strategic Partnerships and Collaborations - The appointment of a well-known host and food expert as the "1919 Good Life Officer" is part of the strategy to enhance the "wine and food" ecosystem [3] - Collaborations with restaurants to integrate wine and food offerings are underway, with over 30 fusion stores opened in Chengdu [5][6] - 1919 is committed to directly investing in six-star liquor lifestyle stores, taking on all associated risks to showcase its brand [5][6] Market Trends and Future Outlook - The company acknowledges the end of the era where liquor retailers relied on high margins from premium products, advocating for a "thin profit, high volume" approach [3] - 1919's strategic initiatives are seen as a response to the restructuring of consumer scenarios and the prevailing trend of low-margin sales [6] - The company plans to expand its remodeled lifestyle stores to major cities nationwide, reinforcing its F2B2C ecosystem strategy [6]