Core Viewpoint - The launch of the "Su Pear Brother" digital copyright asset marks a significant step in transforming traditional agriculture into a digital asset-driven model, aiming to enhance market reach and support rural revitalization [1][3]. Group 1: Digital Asset Launch - The "Su Pear Brother" digital copyright asset was officially launched on May 10, with a total of 2,000 copies issued, representing a pioneering effort in the agricultural sector [1]. - This digital asset has received formal authorization from the Beijing Copyright Bureau, making it the first digital asset issued in the rural revitalization sector by the National Digital Copyright Trading Center [1][3]. Group 2: Agricultural Development - Since 2018, the company has expanded its "Shan Nong Su" pear cultivation from over 60 acres to more than 600 acres, achieving an average yield of over 10,000 pounds per acre and an economic benefit of over 100,000 yuan per acre [2]. - The "Shan Nong Su" pear has become a representative agricultural product in the Wenchang Lake area, with plans to enter major retail platforms like Hema Fresh in 2024 [2]. Group 3: Digital Transformation and Market Expansion - The digital copyright asset aims to transform agricultural products into high-value digital assets, leveraging technologies like blockchain and AI to enhance product traceability and marketability [3][4]. - The integration of urban branding and the "Su Pear Brother" IP is expected to enhance brand recognition and market penetration in major cities [4][5]. Group 4: Future Development Plans - Future plans include developing a full digital IP ecosystem, creating derivative products, and engaging in cross-industry collaborations, such as film and music projects [5][6]. - The company aims to optimize cultivation techniques and expand sales channels, leveraging digital assets to promote the "Su Pear" brand on a national and global scale [6].