Core Viewpoint - The article discusses the transformation of traditional copyright assets into digital copyright assets, emphasizing the importance of digital technology in managing and trading these rights while maintaining their connection to physical artworks [1][6]. Group 1: Digital Copyright Assets - Digital copyright assets are derived from traditional copyright assets, where the rights are based on physical artworks protected by copyright law [1][6]. - The digitalization process serves as a management tool rather than altering the essence of the rights, allowing for the online trading of digital representations of physical artworks [1][6]. - According to authoritative definitions, digital copyright assets are traditional copyright assets transformed into digital forms for online management and trading [1][5]. Group 2: Full Copyright NFA Equity Certificates - Full copyright NFA equity certificates represent complete copyright rights, including reproduction, adaptation, and network dissemination rights, as defined by copyright law [2]. - The ownership of these rights is linked to a specific physical artwork, which is also included in the rights package [2]. - The rights are recorded on the blockchain, ensuring traceability and security of ownership [2][3]. Group 3: NFTSH Copyright Certificates - NFTSH copyright certificates create a direct link between digital copyright rights and the production of physical goods, forming independent digital assets [3]. - The value of these digital assets is determined by the blockchain records of authorization, transaction history, and revenue-sharing rules [3][7]. - The legal attributes of digital copyright assets are defined by their digital existence, protection under copyright law, and clear ownership [3][5]. Group 4: NFA and NFR Digital Rights - NFA (Non-Fungible Asset) and NFR (Non-Fungible Rights) represent fully digitalized copyright rights that can be traded and split into smaller digital assets [4][5]. - These digital assets are independent of physical products, allowing for transactions and revenue sharing through smart contracts [4][5]. - The international standards for digital copyright assets emphasize the need for digital carriers, tradability, and smart contract execution [5]. Group 5: Business Value and Integration - The integration of traditional asset digitization and digital asset physicalization creates a closed-loop value chain, enhancing the monetization of copyright [8][9]. - Digital copyright assets address the challenges of copyright circulation in traditional art markets, enabling cross-scenario monetization [9]. - The framework provides a replicable model for the commercialization of cultural IP through the entire process of copyright confirmation, trading, and monetization [9].

Core Viewpoint - The launch of the "Su Pear Brother" digital copyright asset marks a significant step in transforming traditional agriculture into a digital asset-driven model, aiming to enhance market reach and support rural revitalization [1][3]. Group 1: Digital Asset Launch - The "Su Pear Brother" digital copyright asset was officially launched on May 10, with a total of 2,000 copies issued, representing a pioneering effort in the agricultural sector [1]. - This digital asset has received formal authorization from the Beijing Copyright Bureau, making it the first digital asset issued in the rural revitalization sector by the National Digital Copyright Trading Center [1][3]. Group 2: Agricultural Development - Since 2018, the company has expanded its "Shan Nong Su" pear cultivation from over 60 acres to more than 600 acres, achieving an average yield of over 10,000 pounds per acre and an economic benefit of over 100,000 yuan per acre [2]. - The "Shan Nong Su" pear has become a representative agricultural product in the Wenchang Lake area, with plans to enter major retail platforms like Hema Fresh in 2024 [2]. Group 3: Digital Transformation and Market Expansion - The digital copyright asset aims to transform agricultural products into high-value digital assets, leveraging technologies like blockchain and AI to enhance product traceability and marketability [3][4]. - The integration of urban branding and the "Su Pear Brother" IP is expected to enhance brand recognition and market penetration in major cities [4][5]. Group 4: Future Development Plans - Future plans include developing a full digital IP ecosystem, creating derivative products, and engaging in cross-industry collaborations, such as film and music projects [5][6]. - The company aims to optimize cultivation techniques and expand sales channels, leveraging digital assets to promote the "Su Pear" brand on a national and global scale [6].