Core Viewpoint - JD Qixian is committed to enhancing consumer experience during the Spring Festival by extending store hours, increasing operational capacity, and offering a diverse range of festive products to meet the purchasing needs from "Little New Year" to "New Year's Eve" and throughout the holiday period [1][9]. Group 1: Store Operations - JD Qixian will extend store hours from February 13 to February 15, operating from 7 AM to 11 PM [3]. - On New Year's Eve (February 16), online channels will open at 6 AM, while physical stores will open at 6:30 AM to accommodate last-minute purchases for the New Year's Eve dinner [3]. - From February 17 (New Year's Day), physical stores will operate from 9 AM to 10 PM, and online delivery will be available from 7 AM to midnight [3]. Group 2: Festive Products - The company offers a variety of festive dishes, including live East Star grouper priced at 129 yuan each, live king crabs at 999 yuan each (weighing 1.5-2 kg), and live Boston lobsters at 189 yuan each [3][5]. - JD Qixian has introduced convenient ready-to-eat options such as braised pork ribs starting at 25.9 yuan per serving and various regional specialties, allowing consumers to enjoy traditional flavors easily [5][7]. - The company also provides quick-cooking dishes like stir-fried beef and spicy chicken, catering to younger consumers looking for easy meal solutions [7]. Group 3: Seasonal Decorations - JD Qixian has launched a range of New Year floral arrangements, including red silver willow priced at 15.9 yuan for 30 branches and Australian plum blossoms at 19.9 yuan per bundle, enhancing the festive atmosphere [9]. - The company emphasizes the importance of festive decorations as part of the New Year preparations, offering products that serve both as home decor and gifts [9].