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北京稻香村大型花糕塔引关注 节日礼盒设计增加互动性
Bei Jing Shang Bao· 2025-10-20 10:28
Core Viewpoint - Beijing Daoxiangcun has launched its Chongyang flower cake series, reviving traditional practices while incorporating modern health trends [2] Group 1: Product Offerings - The Chongyang flower cake features traditional ingredients such as green plums, hawthorn cake, walnut kernels, and peach preserves [2] - A new sugar alcohol flower cake has been introduced, made with sugar alcohol peach preserves, sugar alcohol hawthorn cake, and walnuts, catering to modern health-conscious consumers [2] Group 2: Marketing Innovations - The company has added a recording QR code to its Chongyang gift boxes, allowing buyers to record personalized voice messages that recipients can listen to by scanning the code [2] - The revival of the flower cake tower display in two stores enhances the festive atmosphere and attracts customer engagement [2]