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首店新活力 消费新图景 光明星河COCO City将于今年底亮相
Shen Zhen Shang Bao· 2025-04-19 16:40
Core Insights - The signing ceremony for the Guangming Xinghe COCO City project marks the official announcement of its commercial launch, aiming to create a new themed shopping center by the end of this year [1][3] - The project focuses on the "first store economy," intending to enhance consumer experiences and attract major brands such as Hema Fresh, Huanying Cinema, and Haidilao Hot Pot [1][3] - The Guangming area is targeting the "One City, Three Districts" blueprint, aiming to build a world-class science city, with the COCO City project expected to enhance the Phoenix City super commercial circle [1][2] Commercial Strategy - The Phoenix City commercial circle, covering 8.2 square kilometers, is rapidly developing through a "science-business integration" strategy, featuring three main corridors: technology consumption, ecological consumption, and TOD consumption [2] - The future vision for the Phoenix City super commercial circle includes creating an international commercial landmark with a focus on art, technology, and brand strength, supported by the Guangming Xinghe COCO City [2] Sustainable Development Initiatives - The initiative for a "waste-free commercial circle" was launched, with collaboration among various commercial entities to promote green development [2] - A "zero-carbon lifestyle market" event is scheduled to take place from April 18 to 20, inviting citizens to engage in sustainable practices [2] Cultural and Ecological Integration - The Guangming area is innovating in the commercial sector by integrating cultural and ecological elements, as seen in events like the "Wild Fun Coffee Market" and the "Lanqiao Camping Carnival" [3] - These initiatives aim to create vibrant urban experiences and explore new scenarios that combine culture, tourism, and commerce [3]