Core Insights - The ice and snow industry in Zhangjiakou, Hebei Province, is developing towards a full industry chain focusing on ice and snow sports events, cultural tourism, and modern services after the 2022 Beijing Winter Olympics [1] - Zhangjiakou aims to receive over 10 million tourists and achieve over 10 billion yuan in tourism consumption by 2025, leveraging Winter Olympic heritage [1] Group 1 - Zhangjiakou is innovating ice and snow tourism products and integrating "ice and snow+" business models to enhance visitor experiences [1] - The city plans to host over 800 cultural and sports events, establishing a professional event support system to ensure seamless year-round activities [1] - The focus is on expanding the cultural and tourism industry boundaries through "Winter Olympics+" and "ice and snow+" initiatives [1] Group 2 - In winter, Zhangjiakou will host various international and national events at top venues like "Xue Ruyi" and Yunding Ski Resort, offering diverse products such as wild snow trails and family-friendly parks [1] - During summer and autumn, the region will capitalize on its cool climate and beautiful forests to develop mountain biking, hiking, and outdoor camping projects [1] - Future plans include deepening the utilization of Winter Olympic heritage and integrating ice and snow sports with health tourism, educational travel, cultural performances, and conferences [1]