Core Insights - The ice and snow industry in Zhangjiakou, Hebei Province, is developing towards a full industry chain focusing on ice and snow sports events, cultural tourism, and modern services after the 2022 Beijing Winter Olympics [1] - Zhangjiakou aims to receive over 10 million tourists and achieve over 10 billion yuan in tourism consumption by 2025, leveraging Winter Olympic heritage [1] Group 1 - Zhangjiakou is innovating ice and snow tourism products and integrating "ice and snow+" business models to enhance visitor experiences [1] - The city plans to host over 800 cultural and sports events, establishing a professional event support system to ensure seamless year-round activities [1] - The focus is on expanding the cultural and tourism industry boundaries through "Winter Olympics+" and "ice and snow+" initiatives [1] Group 2 - In winter, Zhangjiakou will host various international and national events at top venues like "Xue Ruyi" and Yunding Ski Resort, offering diverse products such as wild snow trails and family-friendly parks [1] - During summer and autumn, the region will capitalize on its cool climate and beautiful forests to develop mountain biking, hiking, and outdoor camping projects [1] - Future plans include deepening the utilization of Winter Olympic heritage and integrating ice and snow sports with health tourism, educational travel, cultural performances, and conferences [1]

Group 1 - The article emphasizes the importance of addressing the supply-demand imbalance to tackle the seasonal fluctuations in various industries such as tourism, transportation, and hospitality [1][2][3] - Companies are encouraged to adopt counter-cyclical thinking to identify growth opportunities and plan strategically to mitigate the blind spots of short-term measures [1][2] - The article highlights successful examples, such as the Jiangsu Nanjing Wande Sports Industry Group, which saw over 20% year-on-year growth in domestic market revenue by leveraging policy benefits and creating new consumption scenarios [2][3] Group 2 - High-quality supply can effectively stimulate and create demand, which is crucial for boosting off-season consumption [3][4] - The article discusses how proactive measures, such as government policies and market adjustments, can help smooth out seasonal fluctuations and promote a more stable economic environment [3][4] - It suggests that industries can escape cyclical constraints by capturing and locking in upward trends, leading to more consistent returns in the future [4]