Core Insights - The tourism market in Zhenjiang has experienced a consumption boom during the Mid-Autumn Festival and National Day holiday, driven by innovative cultural and recreational projects that enhance visitor experiences [1][10] Group 1: Traditional Projects and New Experiences - Traditional activities like boat rides remain popular, with the newly launched "Jinshan Rowing Boat" project gaining significant attention from visitors [5] - The project allows tourists to enjoy tea and music while learning about local stories, indicating a successful blend of leisure and cultural education [5] Group 2: Night Tours and Thematic Events - The "Moonlit Jinshan Lake" night tour has become a hit, featuring illuminated installations and live performances that enhance the festive atmosphere [8] - Visitors can enjoy a combination of daytime sightseeing and nighttime activities, contributing to a rich cultural experience [8] Group 3: Creative Consumption and Interactive Experiences - The "Smart Tour Zhenjiang" initiative has introduced interactive features like self-service audio guides and personalized ticket printing, appealing to tech-savvy tourists [9] - The integration of cultural markets with boat ticket purchases has attracted younger visitors, enhancing the overall experience [9] Group 4: Overall Market Performance - Zhenjiang's tourism market has achieved both high visitor numbers and extended stay durations, indicating a successful strategy of combining classic projects with innovative offerings [10] - The trend of "cultural experience + leisure consumption" is emerging as a new norm in holiday tourism, revitalizing the ancient city of Zhenjiang [10]