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接待人次与消费额大幅增长,外地游客超50% 这个假期,镇江文旅“全线飘红”
Zhen Jiang Ri Bao· 2025-10-09 22:39
Core Insights - The tourism sector in Jiangsu experienced significant growth during the National Day and Mid-Autumn Festival holidays, with a daily average increase in visitor numbers and spending of 15.17% and 14.14% respectively compared to the previous year [1] Group 1: Visitor Statistics - A total of 181.91 million visitors were received at 31 A-level scenic spots, marking a year-on-year increase of 21.83% during the holiday period [2] - The city recorded 10.09 billion yuan in tourism spending through UnionPay channels, representing a 22.51% increase year-on-year and accounting for 44.26% of the total inter-city consumption in the industry [1][2] Group 2: Product Diversification - The integration of cultural and technological elements in performances at key scenic spots enhanced visitor engagement, with notable events like "Su Dongpo Meets Bai Niangzi" and "National Trend Challenge" attracting significant audiences [2] - Cultural venues hosted 181 events, serving over 565,700 participants, with small theater performances achieving over 90% occupancy [2] Group 3: Consumer Engagement Strategies - The city implemented various consumer-friendly policies, including extended hours for cultural venues and free or low-cost access to sports facilities, which stimulated tourism spending [3] - Multiple markets and events were organized in popular areas, such as the "Jingji Road" and "Yongan Road" food streets, drawing large crowds [3] Group 4: Service Enhancements - To facilitate transportation for visitors, the city provided free parking at 68 locations and launched customized shuttle services to popular tourist sites [4] - A total of 104 student volunteers participated in tourism service initiatives, while law enforcement conducted inspections to ensure compliance and maintain a smooth holiday experience [4]