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大连博涛文化用仿生机械巨兽将城市存量资产变为文旅“香饽饽” 探寻“神兽街”模式的成功密码
Liao Ning Ri Bao· 2025-05-21 00:40
Core Viewpoint - The article highlights the innovative approach of博涛文化 in integrating traditional culture with modern technology through the creation of large mechanical beasts, which serve as interactive art installations to enhance the tourism experience and address common issues in traditional tourism [1][2]. Group 1: Company Overview - 博涛文化 has developed a series of large mechanical creatures, including the 48-ton "夔牛雷雷," which showcases the company's capabilities in creating engaging and interactive cultural tourism products [1]. - The company has successfully launched over 2000 high-tech cultural tourism projects across more than 100 cities in China, holding 137 independent intellectual property rights [3]. Group 2: Innovation and Development - Since 2016, the company has invested 30 million yuan annually for three years in the research and development of large cultural tourism equipment, resulting in a revenue of 400 million yuan, demonstrating the commercial value of technological innovation [4]. - 博涛文化 is advancing towards AI integration, aiming to develop mechanical beasts that can express emotions and engage in conversations, enhancing the interactive experience for visitors [4]. Group 3: Future Plans - The company plans to promote the "神兽街" model nationwide, with a total investment of 2.5 billion yuan in related cultural tourism projects across cities like 淮北, 沈阳, and 哈尔滨 [5]. - The "神兽街" model aims to revitalize urban assets and create successful city IPs similar to "巨熊北北," expanding the reach of 博涛文化's innovative tourism offerings [5].