巨熊北北

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年轻人喜爱的文旅“新物种”长什么样
Zhong Guo Qing Nian Bao· 2025-07-04 01:17
达那也·金华山小冰岛把废弃矿坑打造成年轻人的向往之地。受访者供图 达那也·金华山小冰岛所在位置原是一座废弃矿坑。2022年,达那也·金华山小冰岛联合创始人钱莉娜和 团队一起,与多位国内潮流先锋艺术家共创,通过艺术美学设计,实现人与自然的链接,把废弃矿坑打 造成景观独特的"矿山美好生活综合体"。"冰川废墟下的婚礼""雾中独舟"等场景背后的孤独美学吸引了 众多年轻游客,成为年轻人的向往之地。 这个年轻人喜爱的文旅"新物种",将非传统文旅资源区域转化为情绪消费场域,打造符合当代消费者认 知和审美的"破圈"文旅产品。 当机械巨兽成为商业街区的潮流地标,当废弃矿坑化身北欧风情的"小冰岛",当荒芜矿山蜕变为文化度 假小镇……这些充满想象力的蜕变,正在中国文旅版图上书写着崭新的故事。创新实践以破圈之势吸引 着年轻消费群体,重塑城市和乡村的空间价值,为文旅产业转型升级提供了启发性的实践样本。 从废弃矿坑到情绪消费新地标 6月的最后一个周末,在杭州工作的00后女孩陈思思跟闺蜜一起来到位于金华市婺城区罗店镇九龙村的 达那也·金华山小冰岛。 她们是在社交平台上发现这里的,"感觉拍照很出片,还可以潜水,所以决定在休息日过来看看"。她 ...
大连博涛文化用仿生机械巨兽将城市存量资产变为文旅“香饽饽” 探寻“神兽街”模式的成功密码
Liao Ning Ri Bao· 2025-05-21 00:40
Core Viewpoint - The article highlights the innovative approach of博涛文化 in integrating traditional culture with modern technology through the creation of large mechanical beasts, which serve as interactive art installations to enhance the tourism experience and address common issues in traditional tourism [1][2]. Group 1: Company Overview - 博涛文化 has developed a series of large mechanical creatures, including the 48-ton "夔牛雷雷," which showcases the company's capabilities in creating engaging and interactive cultural tourism products [1]. - The company has successfully launched over 2000 high-tech cultural tourism projects across more than 100 cities in China, holding 137 independent intellectual property rights [3]. Group 2: Innovation and Development - Since 2016, the company has invested 30 million yuan annually for three years in the research and development of large cultural tourism equipment, resulting in a revenue of 400 million yuan, demonstrating the commercial value of technological innovation [4]. - 博涛文化 is advancing towards AI integration, aiming to develop mechanical beasts that can express emotions and engage in conversations, enhancing the interactive experience for visitors [4]. Group 3: Future Plans - The company plans to promote the "神兽街" model nationwide, with a total investment of 2.5 billion yuan in related cultural tourism projects across cities like 淮北, 沈阳, and 哈尔滨 [5]. - The "神兽街" model aims to revitalize urban assets and create successful city IPs similar to "巨熊北北," expanding the reach of 博涛文化's innovative tourism offerings [5].