巨熊北北

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年轻人喜爱的文旅“新物种”长什么样
Zhong Guo Qing Nian Bao· 2025-07-04 01:17
Core Insights - The transformation of abandoned industrial sites into innovative cultural tourism destinations is reshaping China's tourism landscape, attracting younger consumers and providing new models for industry upgrade [1][13] Group 1: Innovative Cultural Tourism Projects - The "Dana Ye·Jinhua Mountain Little Iceland" project, located in a former mining pit, has become a popular destination for young tourists, emphasizing relaxation and social media appeal [2][3] - The project opened on January 27, 2024, and has already attracted over 300,000 visitors in its first year, with 99% of its clientele being from outside the local area, including international tourists from Southeast Asia [3] - "Bear North North," a giant mechanical bear in Dalian's Xiong Dong Street, has become a city icon, combining technology, art, and culture to create an immersive experience for visitors [7][8] Group 2: Economic Impact and Visitor Engagement - Xiong Dong Street has seen continuous growth in visitor numbers and revenue, with annual earnings exceeding 60 million yuan and 1.63 million visitors in 2024, 60% of whom are from outside the city [8] - The "Wang Xian Gu" project in Jiangxi has transformed a previously abandoned mining area into a cultural resort, attracting 3.1 million visitors in 2024 and generating 528 million yuan in revenue [12] - The success of these projects highlights a shift in consumer preferences towards unique, experience-driven tourism, which is essential for the growth of the cultural tourism sector [14] Group 3: Challenges and Opportunities in the Industry - The emergence of new cultural tourism "species" reflects a significant transformation in China's consumption economy, necessitating innovative strategies and creative approaches from industry players [13][14] - Key challenges include the need for effective content planning, product design, and securing funding, as well as the importance of government support for smaller teams and individual entrepreneurs [14]
大连博涛文化用仿生机械巨兽将城市存量资产变为文旅“香饽饽” 探寻“神兽街”模式的成功密码
Liao Ning Ri Bao· 2025-05-21 00:40
Core Viewpoint - The article highlights the innovative approach of博涛文化 in integrating traditional culture with modern technology through the creation of large mechanical beasts, which serve as interactive art installations to enhance the tourism experience and address common issues in traditional tourism [1][2]. Group 1: Company Overview - 博涛文化 has developed a series of large mechanical creatures, including the 48-ton "夔牛雷雷," which showcases the company's capabilities in creating engaging and interactive cultural tourism products [1]. - The company has successfully launched over 2000 high-tech cultural tourism projects across more than 100 cities in China, holding 137 independent intellectual property rights [3]. Group 2: Innovation and Development - Since 2016, the company has invested 30 million yuan annually for three years in the research and development of large cultural tourism equipment, resulting in a revenue of 400 million yuan, demonstrating the commercial value of technological innovation [4]. - 博涛文化 is advancing towards AI integration, aiming to develop mechanical beasts that can express emotions and engage in conversations, enhancing the interactive experience for visitors [4]. Group 3: Future Plans - The company plans to promote the "神兽街" model nationwide, with a total investment of 2.5 billion yuan in related cultural tourism projects across cities like 淮北, 沈阳, and 哈尔滨 [5]. - The "神兽街" model aims to revitalize urban assets and create successful city IPs similar to "巨熊北北," expanding the reach of 博涛文化's innovative tourism offerings [5].