Core Viewpoint - The event organized by China Life Insurance in Shandong Province serves as a platform to promote financial literacy and consumer protection while engaging the public in a sports activity [3][5]. Group 1: Event Overview - The event took place on August 31 at Mount Hua, attracting thousands of participants despite rainy weather [1]. - Notable athletes, including Olympic champions, attended to support the runners [1]. Group 2: Financial Education and Consumer Protection - The event emphasized the theme "Protecting Financial Rights and Supporting a Better Life," integrating financial consumer protection education into the sports event [3]. - The Shandong branch set up promotional booths to educate attendees on financial consumer rights and fraud prevention, providing detailed materials on key consumer rights and identifying scams [3][5]. - Interactive sessions allowed participants to ask questions and engage with staff, enhancing awareness of financial safety [3][5]. Group 3: Future Initiatives - The Shandong branch plans to explore innovative promotional methods and continue organizing diverse financial consumer protection activities to strengthen consumer safety and rights [6].