在苏州博物馆文创区，游客们常被这样生动有趣的场景吸引——工作人员娴熟地为毛绒螃蟹称重、 捆扎。这种独具江南生活情趣的互动体验，已成为苏博最具人气的文创项目。该馆文化创意部主任蒋菡 告诉记者，2024年该馆共研发480款文创产品，其中"蟹黄黄"毛绒大闸蟹和吴王夫差剑毛绒玩具甚至一 度引发抢购热潮。 延长服务时间，释放文博人才活力，精品展览直达基层……江苏大力推进文博领域体制机制改革创 新，优化文化服务和文化产品供给机制，为全国文博事业高质量发展提供了可借鉴的鲜活样本。 开启"超长待机"，破解供需矛盾 近年来，"博物馆热"持续升温，参观需求激增，"一票难求"的困境也随之而来。博物馆与公众之间 的"供需矛盾"进一步凸显，如何破局？ 江苏在政策层面给出积极回应。2024年9月，省文旅厅（省文物局）等多部门联合出台《推动省直 博物馆高水平开放高质量发展若干政策措施》，明确要求南京博物院、扬州中国大运河博物馆"全年累 计延长开放日不少于60天，累计延长开放时间不少于90小时"。 国家文物局近日公布2024年度文物事业高质量发展推介案例名单，江苏省文物局申报的《机制创新 激发博物馆内生动力：持续优化文化服务和文化产品供给》 ...

Core Insights - Jiangsu province is leveraging its rich cultural heritage and museum resources to stimulate consumer spending, with a projected 140 million visitors to its museums in 2024, ranking first in the country [1] - The province has implemented a series of policies aimed at enhancing museum services and encouraging high-quality development, which includes nine specific measures to boost cultural vitality and consumer engagement [1][2] - The integration of technology and innovative practices in museums is a key focus, with significant advancements in digitalization and smart services enhancing visitor experiences [5] Group 1: Museum Development and Visitor Engagement - Jiangsu has 362 registered museums, including 26 national first-class museums, making it the second highest in the country [1] - During the recent "May Day" holiday, museums in Jiangsu welcomed 5.317 million visitors, a year-on-year increase of 31.54%, generating 21.0453 million yuan in cultural and creative revenue [4] - The "See Su Yun at Your Doorstep" initiative has successfully attracted over 1.5 million visitors across 10 events, showcasing valuable artifacts and digital exhibitions [2][3] Group 2: Technological Integration and Innovation - The province is actively implementing smart museum initiatives, utilizing technologies such as artificial intelligence and virtual reality to enhance visitor engagement and operational efficiency [5] - Notable projects include the Yangzhou Grand Canal Museum being recognized by UNESCO for its digital preservation efforts, and various museums in Jiangsu being selected as national demonstration cases for digital innovation [5] - The establishment of the "Cloud Museum" aims to create a comprehensive digital platform for showcasing Jiangsu's cultural heritage, integrating exhibition, education, and research [5]