凌家滩，南临裕溪河，北靠太湖山，依山傍水，地理位置得天独厚。凌家滩的玉，在地下沉睡了5000多年，一朝重见天日，依然保持着远古的姿态与光芒。 春节期间，当人们走进凌家滩遗址博物馆时，这里的玉似乎"醒"了——玉鹰、玉龟版的纹样印在道旗上，挂上了灯笼杆；玉人像静静伫立在祈愿墙前，聆听 游客的新年愿望；玉纹蹴鞠被孩子们一脚踢出，击中前方的牌子，翻出"金马迎春"…… 这是一场以"玉见文明 福满新春"为主题的新春嘉年华，从腊月二十八持续到正月初六。而它的意义，远不止于一场热闹的年俗活动。 通向史前文明的时间隧道 腊月二十八，上午9点半，凌家滩遗址博物馆主入口，一个萌萌的卡通人偶正在向孩子们派发红包。她叫"含小玉"，是凌家滩的文化代言人。与她一同迎宾 的，还有身着汉服的年轻人。带着孩子从合肥赶来的游客张女士笑着说："孩子拿到红包特别开心，说这是5000多年前的新年礼物。" 从主入口通往博物馆的道路，被装点成一条"穿越步道"。印有玉鹰、玉龟版等玉器纹样的道旗与红灯笼相间而立，仿佛为游客拉开了一条通向史前文明的时 间隧道。 "我们要让游客从历史的旁观者，转变为文明的体验者和传承者。"此次新春嘉年华活动由凌家滩遗址管理处策划， ...

Core Viewpoint - The cultural venues in Hainan have seen a surge in popularity during the Spring Festival, offering a variety of engaging activities that attract both locals and tourists, enhancing the cultural experience of the holiday season [2][5]. Group 1: Visitor Engagement - On February 18, over 15,000 visitors attended the Hainan Provincial Museum, participating in exhibitions, hands-on activities, and guided tours, showcasing a unique cultural experience during the "Chinese New Year" [2]. - The Hainan Provincial Museum has organized over 30 cultural activities from February 15 to 24, extending its opening hours from 5 PM to 6 PM to accommodate more visitors [2][5]. - The interactive activities, such as poetry recitation and treasure hunts, have created a lively atmosphere, with children actively participating in finding cultural symbols [2][3]. Group 2: Diverse Activities - The China (Hainan) Nanhai Museum has introduced fresh activities daily during the Spring Festival, including a themed stamp collection event that engages young visitors [3]. - The museum also features immersive experiences like the "Rewalking the Silk Road" event, allowing participants to simulate trade scenarios based on archaeological discoveries [3][4]. - Various hands-on experiences, such as the "福至拓印" activity and traditional crafts like lantern making, are being offered at the Hainan Cultural Center, attracting significant public interest [4][5]. Group 3: Cultural Integration - The Hainan Danjia Museum has creatively combined marine culture with New Year customs, hosting a series of themed activities that reflect local traditions [5]. - Activities include making "百福" wind chimes and integrating traditional Song brocade with local pearl culture, showcasing the region's rich heritage [5]. - The overall approach of Hainan's cultural venues emphasizes warmth and accessibility, with extended hours and dedicated services for special groups, enhancing the visitor experience [5].

Core Viewpoint - The Jiangsu Provincial Department of Culture and Tourism is launching over 5,800 cultural and tourism activities during the 2026 Spring Festival, aiming to create a vibrant and authentic festive atmosphere for residents and visitors alike [1][2]. Group 1: Cultural and Tourism Activities - The activities are categorized into seven major areas: performances, cultural exhibitions, intangible cultural heritage, tourism, public services, and international exchanges [1]. - A total of 335 registered museums will host over 700 special exhibitions and more than 1,000 educational activities, with 79 museums extending their opening hours [2]. - Unique events such as the 40th Qinhuai Lantern Festival and over 790 other themed activities will showcase traditional customs and local flavors [2]. Group 2: Community Engagement and Accessibility - The focus of the activities is on enhancing community engagement, with over 400 "village evenings" and various new year events designed to bring joy directly to the public [3]. - More than 80% of the performances in "village evenings" are self-produced by local residents, reflecting authentic local culture [3]. - Over 300 measures to support public participation include free ticket distributions and online tourism consumption vouchers, ensuring a welcoming environment for all [3]. Group 3: Innovation in Cultural Tourism - The shift from "check-in style tourism" to "experiential enjoyment" is emphasized, with innovative projects like immersive performances and unique winter activities [4]. - New tourism products such as RV camps, wellness hot springs, and cultural e-sports are being developed to cater to diverse age groups and interests [4]. - The extensive range of activities and innovative approaches aim to revitalize cultural tourism and enhance the overall experience for visitors, contributing to sustained economic growth in the sector [4].

00:46 漫漫历史长河中 马作为人类的朋友 陪伴人们生产劳动、行至远方 长期互动中 沉淀出独具特色的马文化 为迎接农历马年到来 山西博物院推出马文物特展 邀请观众欣赏古代"伯乐"相中的马 栩栩如生间 让人如见其形，如闻其声 马是古代贵族出行仪仗、游猎队伍的一部分 在北齐娄睿墓壁画《鞍马游骑图》中 一匹枣红马体格健壮 眼睛炯炯有神 无论观赏者怎么移动位置 都能感受到它目光的追随 给人"画龙不点睛，点则飞去"的奇妙感觉 这件北齐彩绘骑马武士陶俑 生动展现了重装骑兵"甲骑具装"的形象 人马皆披铠甲 威武雄壮 马具的发明显著提升了骑乘功能 这件北齐彩绘陶鞍马 配有马具和马饰 马鞍套于鞍袱中 鞍袱下垂、系结 其下为障泥 防尘土或防武器伤到马身 北齐时，鞯多置于障泥下 较障泥短、宽 防止马背被磨伤 鞧上悬挂饰物 显示马主人对马的喜爱 亦彰显它富裕的"家境" 卸下车辕和盔甲 马化身文体娱乐活动中欢快的精灵 打马球曾在唐宋辽金时期盛极一时 在这件金墓马球砖雕上 球手裹头巾，穿紧袖长袍 执一偃月形球杖，纵马逐球准备击打 反映了古代生动的竞技运动场面 竹马戏中的马道具 由艺人用竹条等艺术加工而成 人们将竹马套系于腰部 伴随音乐 ...

Core Viewpoint - The Confucius Museum is leveraging the cultural significance of the Warring States period jade horse to create a variety of cultural and creative products, enhancing its brand and attracting younger audiences through innovative marketing strategies [1][3][5]. Group 1: Product Development - The Confucius Museum has launched over 10 new cultural products inspired by the Warring States jade horse, including scarves, incense bags, and wooden combs, to celebrate the upcoming Year of the Horse [1][5]. - The museum's product matrix includes items like refrigerator magnets, dolls, and ice cream, which cater to various aspects of daily life and have gained popularity among younger consumers, even sparking a "proxy purchasing" trend [3][5]. Group 2: Marketing and Engagement - The museum has collaborated with the Shandong Spring Festival Gala to release a "Horse Big Yellow" WeChat sticker pack, which has been launched on the platform to broaden its reach [5]. - The museum aims to create a comprehensive development strategy for the jade horse IP, focusing on exhibition, product development, educational experiences, and AI interactions, moving towards a more systematic approach to cultural heritage utilization [5]. Group 3: Industry Trends - Other cultural institutions across China are also capitalizing on the Year of the Horse by developing new creative products based on their own significant artifacts, such as the Tang Dynasty black-glazed horse and the Gansu Province bronze galloping horse [7]. - Experts suggest that museums should deepen the narrative transformation of zodiac artifacts and enhance IP development by integrating light art and digital interaction to create immersive experiences for visitors [7].

Core Viewpoint - Xi'an's museums are hosting a series of over 170 cultural activities during the Spring Festival of 2026, focusing on themes of "New Year, Zodiac, and Folk Customs" to engage citizens and tourists in a rich cultural experience [1] Group 1: Extended Opening Hours - Multiple cultural institutions in Xi'an are implementing extended opening hours during the Spring Festival to accommodate visitors, with the Xi'an Museum open until 19:30 daily and allowing 17,000 reservations per day [2] - The Shaanxi History Museum will also extend its closing time to 19:30, with a daily reservation capacity of 10,000 visitors [2] - Over 20 cultural units, including the Bell and Drum Tower Museum and the Tang Dynasty Three-color Art Museum, will offer extended hours to facilitate nighttime visits [2] Group 2: Thematic Exhibitions - More than 30 thematic exhibitions are being launched across the city's cultural institutions, showcasing the depth of traditional Chinese culture [3] - The Xi'an Museum is presenting the "Horse Dance New Year - Global Zodiac Culture Exhibition," focusing on the artistic charm and auspicious meanings of horse artifacts [3] - The Shaanxi Tang Three-color Art Museum is featuring an exhibition titled "Tang Sancai in Poetry," merging Tang Dynasty craftsmanship with poetic themes [3] - Other exhibitions include the Dunhuang Coffer Art Replication Exhibition and the Han Dynasty Horse Pattern Brick Imprint Exhibition, highlighting various aspects of traditional culture [3] Group 3: Interactive Experiences - Over 80 educational experience activities are being offered to enhance visitor engagement, targeting families, youth, and culture enthusiasts [4] - The Banpo Museum is conducting prehistoric cultural experiences such as "Fire by Friction" and "Hand-Painted Lucky Bags," allowing visitors to connect with ancient wisdom [4] - The Shaanxi Natural History Museum is hosting a "Happy Horse Market" with 3D creations and AR interactive games, blending scientific knowledge with festive traditions [4] - The Guanzhong Folk Art Museum is organizing traditional New Year activities, including performances and crafts, to showcase authentic local customs [4]

据"南京博物院"微信公号，南京博物院发布致歉信。 在过去一段时间里，我院因违规处置庞增和先生捐赠的《江南春》图卷等有关画作，辜负了庞增和先生 的信任与托付。后来，又由于个别员工在相关文章中发表不当言论，侵害了庞增和先生的名誉权。同 时，对庞增和先生家人的相关诉求未能及时回应，伤害了他们的感情。对此，我院深感愧疚与自责，真 诚地向庞叔令女士等庞增和先生家人以及关注此事的社会公众致以深深的歉意！ 此次事件暴露出我院过去一段时间制度缺失、管理混乱，政策制度执行不力，对捐赠者及其家人也未给 予应有的尊重。特别是在《江南春》图卷等画作调拨流转过程中，我院违反国家文物行政部门有关规 定，随意"剔除"馆藏文物，复核程序流于形式，违规申请调拨文物，拨交工作极不负责；原省文物总店 擅自出售并造成文物流失，致使我院社会公信力严重受损，让广大文博工作者努力建设并用心维护的文 博行业形象受到了极大损害，影响极其恶劣，教训极其深刻。 我院诚恳接受社会各界的批评，深入反思，认真汲取教训，将切实整改国家文物局工作组和省委省政府 调查组调查指出的突出问题。通过强化内部管理，改进完善藏品管理制度，尤其是加强藏品定级、建 账、出入库、保护、利用 ...

【#南博称对捐赠者未给予应有尊重#】2月9日，南京博物院官微发布致歉信——在过去一段时间里，我 院因违规处置庞增和先生捐赠的《江南春》图卷等有关画作，辜负了庞增和先生的信任与托付。后来， 又由于个别员工在相关文章中发表不当言论，侵害了庞增和先生的名誉权。同时，对庞增和先生家人的 相关诉求未能及时回应，伤害了他们的感情。对此，我院深感愧疚与自责，真诚地向庞叔令女士等庞增 和先生家人以及关注此事的社会公众致以深深的歉意！ 此次事件暴露出我院过去一段时间制度缺失、 管理混乱，政策制度执行不力，对捐赠者及其家人也未给予应有的尊重。特别是在《江南春》图卷等画 作调拨流转过程中，我院违反国家文物行政部门有关规定，随意"剔除"馆藏文物，复核程序流于形式， 违规申请调拨文物，拨交工作极不负责；原省文物总店擅自出售并造成文物流失，致使我院社会公信力 严重受损，让广大文博工作者努力建设并用心维护的文博行业形象受到了极大损害，影响极其恶劣，教 训极其深刻。 （视频内容为此前报道 视频来源：央视） ...

2月9日，南京博物院就《江南春》图卷等相关受赠文物管理问题发布致歉信，全文如下： 南京博物院致歉信 在过去一段时间里，我院因违规处置庞增和先生捐赠的《江南春》图卷等有关画作，辜负了庞增和先生 的信任与托付。后来，又由于个别员工在相关文章中发表不当言论，侵害了庞增和先生的名誉权。同 时，对庞增和先生家人的相关诉求未能及时回应，伤害了他们的感情。对此，我院深感愧疚与自责，真 诚地向庞叔令女士等庞增和先生家人以及关注此事的社会公众致以深深的歉意！ 此次事件暴露出我院过去一段时间制度缺失、管理混乱，政策制度执行不力，对捐赠者及其家人也未给 予应有的尊重。特别是在《江南春》图卷等画作调拨流转过程中，我院违反国家文物行政部门有关规 定，随意"剔除"馆藏文物，复核程序流于形式，违规申请调拨文物，拨交工作极不负责；原省文物总店 擅自出售并造成文物流失，致使我院社会公信力严重受损，让广大文博工作者努力建设并用心维护的文 博行业形象受到了极大损害，影响极其恶劣，教训极其深刻。 来源 | 南京博物院 审核 | 李剑 编辑 | 徐铉 我院诚恳接受社会各界的批评，深入反思，认真汲取教训，将切实整改国家文物局工作组和省委省政府 调查组调 ...

Core Insights - The article emphasizes the importance of cultural prosperity and development in Zhengzhou, aligning with national and provincial directives to enhance cultural and tourism integration [1][6][7] Group 1: Cultural Development and Heritage - Zhengzhou is recognized for its rich archaeological resources, including significant sites like the Peiligang site, which are crucial for understanding the origins of Chinese civilization [2][7] - The city has made substantial progress in archaeological discoveries, heritage protection, and the revitalization of cultural assets, aiming to make historical artifacts accessible and engaging for the public [3][4] Group 2: Tourism and Economic Impact - In 2025, Zhengzhou received 1.8 billion domestic tourists and 329,700 overnight international visitors, generating tourism revenue of 220.67 billion yuan, reflecting an 8.2% year-on-year increase [5] - The city has hosted numerous cultural events and performances, significantly contributing to local economic growth, with 37 large-scale performances attracting 650,000 attendees and generating approximately 3 billion yuan in consumption [5] Group 3: Future Strategies and Goals - Zhengzhou aims to continue enhancing its cultural and tourism sectors by focusing on the construction of a "Hua Xia Civilization Heritage Demonstration Center" and a "Cultural Tourism Strong City" [6][8] - The city plans to deepen archaeological research and public engagement, promoting cultural exchange and collaboration with international partners, particularly along the Belt and Road Initiative [7][8]