Core Insights - The night economy is not merely a shift of daytime activities to nighttime but an extension of urban functions and services, responding comprehensively to new consumer demands [1][2] - Local cultural characteristics play a crucial role in activating the unique vitality of the night economy, leading to the emergence of new consumption formats that enhance consumer experience [1] Summary by Sections Night Economy Development - The night economy in cities like Nanjing and Yangzhou is characterized by a vibrant atmosphere, driven by tourists' pursuit of emotions, culture, belonging, and novelty [1] - Successful night economy initiatives combine local cultural heritage with modern experiences, such as night tours along the ancient Grand Canal in Yangzhou and traditional paper-cutting art in Nanjing [1] Consumer Engagement - The integration of local culture into night economy offerings is essential for creating deeper and more meaningful consumer experiences, which in turn stimulates economic growth [1] - The presence of 24-hour businesses, such as breakfast shops, reflects the ongoing vibrancy and appeal of the night economy, contributing to a warm atmosphere for visitors [2]