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江苏出台文件:发挥“苏超”撬动效应 策划“跟着‘苏超’去旅行”主题旅游线路
Zhong Guo Xin Wen Wang· 2025-09-04 07:04
Core Viewpoint - The Jiangsu Provincial Government has introduced a three-year action plan (2025-2027) aimed at promoting high-quality development in the cultural tourism industry, leveraging the "Su Super" football league to enhance tourism experiences and offerings [1][2]. Group 1: Action Plan Overview - The action plan includes six major actions with 22 key tasks, focusing on quality product supply, expanding consumer services, optimizing market environment, and providing policy support [1]. - The plan aims to enhance various tourism formats such as "performance + tourism," "exhibition + tourism," and "film + tourism," with a goal of increasing visitor numbers to registered museums to 150 million by 2027 [2]. Group 2: Economic Impact and Growth - In the first eight months of this year, Jiangsu Province saw a 10.43% increase in tourist numbers and a 9.94% rise in tourist spending, with UnionPay's off-site cultural tourism consumption growing by 14.86% [1]. - The action plan emphasizes the development of night economy initiatives, including night tours and cultural performances, which have already led to a 25% increase in nighttime consumption around popular museums [2][3]. Group 3: Cultural and Tourism Integration - The plan seeks to create themed travel routes linked to the "Su Super" league and develop unique cultural IPs based on local literature and history, such as "Dream of the Red Chamber" and "Journey to the West" [2]. - It also aims to enhance water-based leisure tourism by developing more boat and cruise tours, promoting the "Water Charm Jiangsu" cultural tourism brand [2]. Group 4: Technological Advancements - The action plan focuses on the development of new business formats in digital entertainment and smart tourism, including VR experiences and AI-driven services, to attract more visitors [3].
在夜间经济中 挖掘更多元可能
Jin Rong Shi Bao· 2025-08-27 01:49
Core Insights - The night economy is not merely a shift of daytime activities to nighttime but an extension of urban functions and services, responding comprehensively to new consumer demands [1][2] - Local cultural characteristics play a crucial role in activating the unique vitality of the night economy, leading to the emergence of new consumption formats that enhance consumer experience [1] Summary by Sections Night Economy Development - The night economy in cities like Nanjing and Yangzhou is characterized by a vibrant atmosphere, driven by tourists' pursuit of emotions, culture, belonging, and novelty [1] - Successful night economy initiatives combine local cultural heritage with modern experiences, such as night tours along the ancient Grand Canal in Yangzhou and traditional paper-cutting art in Nanjing [1] Consumer Engagement - The integration of local culture into night economy offerings is essential for creating deeper and more meaningful consumer experiences, which in turn stimulates economic growth [1] - The presence of 24-hour businesses, such as breakfast shops, reflects the ongoing vibrancy and appeal of the night economy, contributing to a warm atmosphere for visitors [2]
四川以文商旅体深度融合推动高质量发展
Yang Shi Wang· 2025-08-12 12:51
央视网消息(新闻联播):今年以来,四川通过打破行业壁垒、重构消费场景,推动文商旅体深度融合,助力经济高质量发展。 推进文商旅体深度融合,四川持续释放"大运会""世运会"效应,一批消费新场景加快形成。四川还通过科技赋能,打造文商旅体融合新的增长极。这个 暑期,三星堆景区游人如织,游客们既可以在VR考古体验区,探寻数字空间里的"巴蜀世界",也可以在考古探索基地体验考古发掘。在宜宾李庄古镇,现 代科技与古镇水乡完美结合,让夜游项目持续火爆。 今年上半年,四川共接待游客6.82亿人次,游客总花费超9100亿元。接下来,四川还将继续加快培育"蜀里安逸"消费品牌,到2027年,消费市场规模有 望突破2万亿元。 眼下,世运会正在成都举行,四川发布10条"跟着世运会游四川"入境游精品线路,全省104家A级旅游景区还推出专属优惠政策。 ...
广州连日持续高温 催旺“室内经济”
Guang Zhou Ri Bao· 2025-07-27 02:24
Group 1 - The article highlights the surge in indoor activities in Guangzhou due to extreme summer heat, with a significant increase in popularity for indoor skiing, ice parks, and other indoor entertainment options [2][3][5] - Data indicates that the booking volume for indoor skiing and ice parks has doubled year-on-year, with specific venues like Guangzhou Hot Snow Miracle seeing a 120% increase in ticket orders compared to the previous month and a fourfold increase year-on-year [5] - New indoor activities such as indoor surfing, sea fishing, and rock climbing are gaining traction, with search interest for these activities increasing tenfold since July [3][5] Group 2 - The night economy is thriving, with a 20% year-on-year increase in ticket bookings for night outings, as various attractions extend their hours or introduce special night events [6][7] - Cultural venues like museums and theaters are also experiencing increased attendance during night hours, with performances and exhibitions drawing large crowds [12][16] - The "Museum Night" initiative has returned, offering unique cultural experiences and extending operating hours, which has led to a rise in related social media engagement and interest in overnight museum stays [17][18]
镜头丨锦绣山河 美好旅程
Group 1 - The theme for this year's "5.19 China Tourism Day" is "Beautiful Mountains and Rivers, Wonderful Journey," aimed at promoting high-quality development in the tourism industry through diverse local activities to attract more tourists [1] - Various regions are leveraging their unique resources to enhance local economies through tourism, such as lakeside camping and water sports in Chongqing's Nanchuan District [3] - Xiamen's Tong'an District is focusing on "micro-vacation" demands by promoting rural tourism with diverse offerings including sightseeing, leisure, and educational experiences [4] Group 2 - Yangshuo County in Guangxi is utilizing its natural river resources to develop night tourism projects, contributing to the growth of rural tourism [5] - Haikou City in Hainan is enhancing its tourism product offerings by introducing innovative experiences across various scenic spots and rural tourism sites [6] - Lianzhou City in Guangdong is actively launching a series of cultural and tourism activities to attract visitors, featuring intangible cultural heritage and immersive historical experiences [7]