Core Viewpoint - The fishing equipment market is experiencing growth with an increasing number of young participants, leading to significant market opportunities. However, Lexin Outdoor International Limited, a major player in this sector, is facing challenges with declining performance and heavy reliance on OEM/ODM production models [2][3][24]. Company Overview - Lexin Outdoor specializes in fishing gear, boasting over 9,000 SKUs and is recognized as the "King of Fishing Equipment." Despite this, the company has encountered a downturn in performance in recent years [3][6]. - The company was founded by Yang Baoqing, who started with a small investment and has since expanded into the outdoor and fishing equipment market [3][11]. - Lexin Outdoor was officially established in June 2022, following a restructuring that removed Taipusen Group as its controlling shareholder [3][11]. Financial Performance - Lexin Outdoor's revenue from 2022 to April 2025 showed significant fluctuations: 818.4 million RMB in 2022, dropping to 463.3 million RMB in 2023, with a slight recovery to 573.5 million RMB in 2024, and 222.8 million RMB in the first four months of 2025 [11][12]. - The company's profits also declined, with figures of 114 million RMB in 2022, 49 million RMB in 2023, and 59 million RMB in 2024 [11][12]. Market Position - As of 2024, Lexin Outdoor holds a 23.1% market share globally and a 28.4% share in China, making it the largest fishing equipment manufacturer in both markets [6][12]. - The company primarily sells to Europe, which accounted for 65.7% of its total sales in 2022, increasing to 84.6% in 2025 [25][26]. Business Model and Challenges - Lexin Outdoor heavily relies on OEM/ODM production, with over 90% of its revenue coming from this model, which poses risks if client demand changes [24][27]. - The company has made attempts to establish its own brand, acquiring the UK brand Solar, but this has not yet significantly impacted overall revenue [24][27]. - The relationship with Taipusen Group remains significant, with frequent transactions and dependencies in both sales and procurement, raising questions about the company's operational independence [21][23]. Future Outlook - Lexin Outdoor needs to enhance its market presence in China and leverage its brand Solar to penetrate the mid-to-high-end market in Europe [27]. - The company faces the challenge of diversifying its product offerings beyond fishing gear to capture a broader market [27].