Group 1 - The strategic merger was first announced in May, and by November, 90% of shareholders had signed new contracts, paving the way for unified central settlement and brand equity for the merged entity [2] - The new alliance includes brands such as duo idee+spiel, duo schreib & spiel, and Eurotrain, offering high dividends, omnichannel marketing, service support, and its own e-commerce platform [2] - The merger is supported by suppliers and retailers, who believe it will enhance market operational efficiency, accelerate resource integration and innovation, and strengthen industry resilience [6] Group 2 - The new alliance covers Germany, Austria, Italy, and Belgium, with over 630 shareholders and nearly 1,000 franchise stores, aiming for sustainable development amid challenging market conditions [6] - The merger seeks to increase industry concentration and market influence, creating the largest retail network for toys and cultural products in Germany and potentially Europe [6] - duo was founded in 1991 by 15 retailers and has grown to include 590 franchise stores, while idee+spiel, established in 1977, has 420 retailers and approximately 540 stores across the same regions [7] - The new alliance will be prominently featured at the Nuremberg International Toy Fair from January 27 to 31, 2026, showcasing a wide range of products including stationery, creative supplies, toys, backpacks, models, and trading cards [7]