Core Insights - The recent rise in gold prices has led to significant increases in the prices of gold and platinum jewelry in China, with gold jewelry prices up 42.1% year-on-year and platinum jewelry prices up 33.6% [1] - A recent buyer of gold jewelry reported a nearly 50% appreciation in the value of her gold bracelet purchased earlier this year, highlighting the investment potential of gold [1][4] Price Trends - As of mid-October, domestic gold prices are approaching 1,000 yuan per gram, with some brands of gold jewelry nearing 1,300 yuan per gram [3] - The price of the gold bracelet purchased by a recent graduate was over 700 yuan per gram, which has now increased to over 1,000 yuan per gram at the same store [4] Consumer Sentiment - Many young consumers, including recent graduates, express regret for not investing in gold jewelry earlier, as they recognize the missed investment opportunity [4] - Some consumers are hesitant to purchase gold at current prices due to fears of potential price declines, despite acknowledging the historical appreciation of gold [4]