Core Viewpoint - The pickup truck market in China is evolving from a purely utilitarian vehicle to a multifunctional model that combines passenger and utility features, driven by consumer demand for lifestyle-oriented products [1][5]. Product Launch - Zhengzhou Nissan launched the Frontier Pro pickup truck, marking the first global debut of a Nissan pickup in China, with nine models available. The price range for the diesel version is 169,900 to 199,900 yuan, for the gasoline version is 176,900 to 196,900 yuan, and for the plug-in hybrid version is 189,900 to 249,900 yuan [3][19]. Brand Transformation - Zhengzhou Nissan is undergoing a transformation to adapt to market changes, emphasizing a new brand value proposition "潮玩由NI" (潮玩由NI), which reflects a shift towards a lifestyle-oriented approach for pickup trucks [5][7]. User Demand - Modern pickup truck users are looking for vehicles that not only perform well but also offer recreational and social features, moving beyond traditional utility [7][9]. Vehicle Features - The Frontier Pro is built on a global multi-terrain platform and offers a dual power matrix of gasoline and hybrid options. It integrates advanced technology, comfort comparable to high-end passenger cars, and leading-edge energy solutions [10][12]. Performance and Comfort - The Frontier Pro features a third-generation M9T diesel engine with 500N·m of torque, advanced off-road capabilities, and a fuel consumption of 8.1L/100km. It also includes high-quality seating and user-friendly cargo features [12][14]. Safety Standards - The vehicle boasts a high-strength steel body with a 70% high-strength steel ratio and advanced battery safety measures for the plug-in hybrid model, ensuring safety during off-road and heavy-load conditions [16]. Customization Options - Zhengzhou Nissan introduced two modified models, "锋坦云梦X" and "锋坦弯刀," designed for outdoor activities and comfort, showcasing the brand's commitment to expanding the pickup truck's lifestyle appeal [18]. Global Strategy - The Frontier Pro is the first Nissan pickup designed, developed, and produced in China, with plans for global export starting in 2026. This reflects Zhengzhou Nissan's strategic positioning in the global market [19][21]. Market Performance - In the first ten months of 2025, the Chinese pickup truck market saw sales of 481,000 units, with Zhengzhou Nissan among the top performers, indicating the effectiveness of its transformation strategies [21].