长白雪人参雪花膏
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“长白雪”归来——吉林老字号“人参雪花膏”的50年与新生
Xin Lang Cai Jing· 2026-02-08 02:03
Core Viewpoint - The revival of the "Changbai Snow" ginseng cream, a historic skincare product, is being driven by modern technology and scientific validation, marking a significant transformation in the Chinese cosmetics industry over the past 50 years [1][11]. Group 1: Historical Background - The "Changbai Snow" ginseng cream was first developed in 1974 in Jingyu County, known as the "hometown of ginseng," where local resources were utilized to create a skincare product that gained recognition and popularity [3][5]. - The product quickly gained acclaim, winning provincial quality awards from 1977 to 1984 and being exported to over a dozen countries, including Singapore and the United States [5]. Group 2: Technological Advancements - In June 2025, Jilin Province Lanpu Haoye Technology Co., Ltd. initiated a revival plan for the "Changbai Snow" brand, focusing on modern scientific methods to reinterpret the classic product [7]. - The company successfully developed "ginsenoside galacturonic acid oligosaccharide," which became the world's first ginseng-derived skincare acid, receiving approval from the National Medical Products Administration [7][9]. - A joint effort with the provincial drug inspection institute aims to establish the first industry standard for ginseng extract in cosmetics, enhancing product credibility [9]. Group 3: Product Development and Market Strategy - The production process of the new "Changbai Snow" cream incorporates low-temperature extraction and directed enzymatic hydrolysis to preserve active ingredients, ensuring consistent product quality through an intelligent production line [9]. - The brand is expanding its reach through e-commerce platforms and offline experience stores, transitioning from a reputation-based local brand to a scientifically-backed product appealing to a broader consumer base [11]. Group 4: Industry Significance - The journey of "Changbai Snow" reflects the evolution of the Chinese cosmetics industry from simple formulations to scientifically validated products, showcasing a blend of traditional wisdom and modern technology [11].