（来源：千龙网） 周冠南表示，构建"一轴六核三带"消费空间格局，是2026年乃至"十五五"时期的重要工作。"一轴"即中轴线文化体验消费轴；"六核"分别为西单国潮时尚活 力商圈、金融街高端商务和品质体验商圈、什刹海静雅慢生活场景商圈、大栅栏北京坊文化商业融合商圈、天桥演艺消费主题商圈、马连道茶文化体验商圈 等6个重点商圈；"三带"即开新大街古都文脉复兴带、西直门外现代都市活力带、菜市口特色创意生活带。此外，还将出台《西城区提升街区商业活力的若 干措施》，通过制定消费促进政策、外摆试点方案、老字号复兴支持、智慧商圈打造、消费券发放等措施，全面激活商圈商业发展动能。 老字号承载着深厚的历史文化底蕴和独特的传统技艺，是民族品牌的重要象征，其传承与发展不仅是经济活动，更是文化传承与民族精神延续的重要载体。 推动老字号复兴、助力老字号"触网出海"，将成为北京西城提振消费和扩大开放的重要支撑。这是记者从正在召开的西城区两会获悉的。 "2025年，西城区围绕促开放、强消费，可以说，交出了一份亮眼答卷。"西城区商务局局长周冠南说，在对外开放方面，"两区"项目落地金额达2091.22亿 元，实现全市第一"五连冠"，银联-Visa ...

Core Viewpoint - The article highlights the transformation of traditional Chinese brands through new media e-commerce, focusing on the success of Hongtuo Hongyun Technology in revitalizing old brands like Wang Zhihe and Qingfeng Baozi by leveraging platforms like Douyin and Kuaishou [1][4]. Group 1: Company Strategy - Hongtuo Hongyun's founder, Li Jiannan, emphasizes the importance of adapting to the different consumption logic between online and offline channels for traditional brands [1][4]. - The company successfully increased Wang Zhihe's online sales from tens of thousands to over one million yuan per month by promoting sesame sauce instead of its traditional stinky tofu, which faced logistical challenges [2][3]. - The strategy involved reshaping product logic and creating popular single products, as well as developing suitable packaging for e-commerce [4]. Group 2: Market Insights - Li Jiannan identified the potential of new media e-commerce around 2023, leading to the company's relocation to a creative park with favorable conditions for live streaming [4][5]. - The company has served over twenty traditional brands, helping them achieve significant sales growth through tailored e-commerce strategies [4][6]. - The article notes that the local environment in Fengtai, including supportive policies and a growing entrepreneurial ecosystem, has been beneficial for the company's operations [5][6]. Group 3: Future Development - Hongtuo Hongyun aims to expand from local old brands to national recognition, with plans to collaborate with larger companies like Shuanghui Group and Hisense [6]. - The company is exploring the integration of AI with e-commerce to enhance operational efficiency and competitiveness [6]. - The vision includes contributing to the digital economy of Fengtai and fostering a vibrant entrepreneurial ecosystem through collaboration with the "Qingchuang Village" initiative [6].