Core Insights - The 40th Ice and Snow Carnival in Beijing's Yanqing District has been launched, with Shenzhou Car Rental as a key corporate partner, offering a "Rent + Ski" package to enhance travel convenience for tourists [1][2] - Yanqing is a significant ecological tourism hub in northwest Beijing, attracting approximately 4 million visitors annually, with a focus on winter sports and cultural experiences [1][2] - The "Rent + Ski" package includes vehicle rentals through the Shenzhou Car Rental app, allowing for seamless travel from urban areas to ski resorts, along with discounts on ski tickets and scenic spots [1][2] Company Developments - Shenzhou Car Rental has upgraded its fleet in the Yanqing area, adding high-performance SUV models to meet the demands of winter tourism [2] - The company aims to enhance accessibility and experience for tourists, encouraging longer stays and exploration of local culture and attractions [2] - The growing trend of ice and snow tourism is expected to significantly boost regional economic growth, with projections of over 520 million visitors nationwide during the 2024-2025 season [2]

Core Viewpoint - The 40th Ice and Snow Carnival in Yanqing District, Beijing, has officially launched, with Shenzhou Car Rental as a corporate partner, offering a "Rent + Ski" package to enhance travel convenience for visitors [1] Group 1: Event Overview - The Ice and Snow Carnival has evolved into a comprehensive ice and snow brand since its inception in 1984, attracting approximately 4 million visitors annually [1] - Yanqing is recognized as a key ecological tourism hub in northwest Beijing, particularly noted for its winter snow resources [1] Group 2: Company Initiatives - Shenzhou Car Rental has introduced a one-stop travel solution that integrates car rental services with ice and snow tourism resources, facilitating easier access to snowfields for tourists [1] - The company has upgraded its fleet in the Yanqing area, adding high-performance SUV models such as the Tank 300 and Wanjie M7/M9, catering to diverse customer needs including families and young groups [1] Group 3: Customer Benefits - The "Rent + Ski" package includes discounts on ski tickets and scenic area benefits, effectively linking car rental services with snow experiences [1] - Tourists can book vehicles through the Shenzhou Car Rental app, which supports off-site pick-up and drop-off directly to the snowfields [1]

Core Insights - The 40th Ice and Snow Carnival in Beijing's Yanqing District has officially launched, with Shenzhou Car Rental as a key corporate partner, offering a "Rent + Ski" package to enhance travel convenience for visitors [1][4] - Yanqing is a significant ecological tourism hub in northwest Beijing, attracting approximately 4 million visitors annually, with a focus on winter sports and cultural experiences [1][4] Company Initiatives - Shenzhou Car Rental has upgraded its fleet in the Yanqing area, introducing high-performance SUVs such as Tank 300, Wanjie M7/M9, and BYD Song, catering to diverse customer needs including families and young travelers [2] - The "Rent + Ski" package allows tourists to book vehicles via the Shenzhou Car Rental app, facilitating seamless travel from urban areas to ski resorts, with additional benefits like ski ticket discounts and scenic area promotions [1][2] Industry Trends - Ice and snow tourism is becoming a crucial driver of regional economic growth, with projections indicating that nationwide ice and snow tourism visits will exceed 520 million during the 2024-2025 season [4] - Self-driving is emerging as the preferred mode of transportation for ice and snow tourism due to its flexibility, and the integration of "car rental + skiing" services is expected to enhance visitor experiences and unlock regional economic potential [4]