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人工智能,正在颠覆传统互联网
经济观察报· 2025-05-29 11:05
Core Insights - The core value of future internet companies lies in "human" contributions, especially in complex fields like philosophy, art criticism, and emotional consulting, where human perspectives and experiences remain irreplaceable [1][5]. Group 1: Impact of AI on Traditional Internet - By 2025, AI technologies such as chatbots and AI agents are expected to reshape workflows, indicating a significant transformation in traditional internet operations [2]. - Zhihu, a representative of traditional internet communities, reported a decline in total revenue from 960 million yuan in 2024 to 730 million yuan in 2025, a decrease of 24%, despite achieving profitability [2]. - The emergence of generative AI has fundamentally challenged the UGC (User Generated Content) ecosystem, affecting not only community platforms but also search engines like Google [2][3]. Group 2: Changes in User Behavior and E-commerce - AI is altering content production methods and reshaping user behavior, providing seamless information services that redefine traditional search logic [3]. - E-commerce platforms are experiencing a transformation due to AI, with advancements in smart recommendation systems and virtual shopping assistants, leading to higher conversion rates but blurring the roles of intermediaries [3]. Group 3: Strategic Responses to AI Revolution - Traditional internet companies face a critical juncture where failure to adapt to the rapid technological changes could result in obsolescence [4]. - Companies must rethink their positioning and strategies, integrating AI capabilities into existing products or developing independent AI projects to keep pace with technological advancements [5]. - The challenge lies in maintaining the value of "human" contributions in an AI-dominated environment, as AI excels in standardized tasks while humans remain essential in creative and emotional domains [5].