9月11日，据网信中国消息，近日，国家网信办指导上海市网信办，对小红书平台采取约谈、责令限期 改正、警告、从严处理责任人等处罚，处罚事由为"小红书平台未落实信息内容管理主体责任，在热搜 榜单重点环节频繁呈现多条炒作明星个人动态和琐事类词条等不良信息内容，破坏网络生态"。 8月底，小红书月活跃用户迈过3.5亿大关，但和微博、抖音等平台相比，小红书长期被指其社区生态迄 今没有培养出绝对顶流博主。 2019年5月，小红书升级了品牌合作人规则，陷入"清洗KOL"的舆论风波。同月接受《中国企业家》专 访时，小红书创始人瞿芳称，小红书97%的内容是由UGC（用户生成内容）贡献的，"当KOL也在给我 们贡献大量优质内容的时候，我们不要忘了自己姓什么"。 瞿芳通过这句话提醒团队，在平台发展过程中，即使面对明星流量、商业化压力等挑战，也要坚守以普 通用户创作为主导的内容生态，避免过度依赖头部博主或明星流量，确保平台的社区属性和用户价值。 这是小红书成立12年来第一次被网信部门单独约谈。此前，2021年7月，小红书和快手、腾讯QQ、淘 宝、新浪微博等平台曾因传播儿童软色情表情包、利用未成年人性暗示短视频引流等，被网信部门约谈 和 ...

Core Insights - The core value of future internet companies lies in "human" contributions, especially in complex fields like philosophy, art criticism, and emotional consulting, where human perspectives and experiences remain irreplaceable [1][5]. Group 1: Impact of AI on Traditional Internet - By 2025, AI technologies such as chatbots and AI agents are expected to reshape workflows, indicating a significant transformation in traditional internet operations [2]. - Zhihu, a representative of traditional internet communities, reported a decline in total revenue from 960 million yuan in 2024 to 730 million yuan in 2025, a decrease of 24%, despite achieving profitability [2]. - The emergence of generative AI has fundamentally challenged the UGC (User Generated Content) ecosystem, affecting not only community platforms but also search engines like Google [2][3]. Group 2: Changes in User Behavior and E-commerce - AI is altering content production methods and reshaping user behavior, providing seamless information services that redefine traditional search logic [3]. - E-commerce platforms are experiencing a transformation due to AI, with advancements in smart recommendation systems and virtual shopping assistants, leading to higher conversion rates but blurring the roles of intermediaries [3]. Group 3: Strategic Responses to AI Revolution - Traditional internet companies face a critical juncture where failure to adapt to the rapid technological changes could result in obsolescence [4]. - Companies must rethink their positioning and strategies, integrating AI capabilities into existing products or developing independent AI projects to keep pace with technological advancements [5]. - The challenge lies in maintaining the value of "human" contributions in an AI-dominated environment, as AI excels in standardized tasks while humans remain essential in creative and emotional domains [5].