闰土的钢叉毛绒玩具

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鲁迅同款毛背心爆火,“闰土的钢叉”也来了
Zhong Guo Xin Wen Wang· 2025-08-27 07:09
Core Viewpoint - The "Lu Xun-style wool vest" has gained significant popularity, becoming a trending topic online, with notable figures like author Mo Yan wearing it, highlighting its cultural relevance and appeal [1][3][10]. Group 1: Product Overview - The wool vest is a cultural product launched by the cultural brand under the People's Literature Publishing House, named "The Wool Vest of the Great Teacher" [3][4]. - As of now, the vest is in a "pre-sale" status on an e-commerce platform, with over 500 units sold from one store alone, and total sales exceeding 1,000 units across different channels [3][4]. Group 2: Inspiration and Development - The design inspiration came from a classic photo of Lu Xun wearing a wool vest, which led to research into its historical context, revealing that it was knitted by Xu Guangping, Lu Xun's partner [5][8]. - This is the first time the brand has developed a clothing item in the Lu Xun series, previously only producing T-shirts [5][8]. Group 3: Market Reception and Future Plans - The vest was well-received after its launch in March, and it gained further attention during the Shanghai Book Fair in August, particularly after Mo Yan tried it on and expressed his liking [8][10]. - Future plans include developing a wool version of the vest and offering a looser fit to cater to consumer preferences [8][10]. Group 4: Cultural Significance - The popularity of the vest is attributed to Lu Xun's high recognition and charm, as well as the novelty of the product within the cultural merchandise category [10]. - The vest is part of a broader "Lu Xun series" that includes various products inspired by literary symbols from Lu Xun's works, aiming to resonate with contemporary aesthetic and cultural demands [10].