Core Insights - China's massive consumer market, with a population of 1.4 billion, presents significant opportunities for international brands, particularly in the home cleaning and personal care sectors, driven by rising demand for high-quality and specialized products [1][4] - Many international brands face challenges in adapting to the local market due to cultural and operational differences, leading to collaborations with domestic service providers to establish a "global brand + localized operation" model [1][4] - A notable case is the partnership between a German home cleaning brand and the domestic e-commerce service provider, Huofe E-commerce, which achieved a remarkable 13-fold increase in GMV through localized product strategies [1][4] Company Strategies - Huofe E-commerce focuses on a systematic approach to overcome localization challenges, utilizing platforms like Douyin (TikTok) for e-commerce, and leveraging insights from interest-based e-commerce and fast-moving consumer goods operations [4][5] - The strategy emphasizes a "hit product-driven + multi-channel integration + audience optimization" framework, which has proven effective in establishing brand recognition and expanding market presence [4][5] - The company identified key products such as color protection towels and stubborn stain pre-wash sprays, which address common household pain points, leading to significant sales growth [5][6] Market Trends - The home cleaning and personal care market is stabilizing, with emerging opportunities in niche segments like emotional fragrances, eco-friendly products, and pet cleaning solutions [7] - The collaboration between Huofe E-commerce and the German brand capitalizes on the strengths of European brands in fragrance development and environmental technology, aligning with domestic consumer demands [7] - To succeed in the complex Chinese market, international brands must adapt to local needs, integrate quality resources, and build sustainable systems, with Huofe E-commerce's expertise in product-driven strategies providing essential support for overcoming localization challenges [7]