Core Viewpoint - The Industrial and Commercial Bank of China (ICBC) Hezhou Branch is actively enhancing public awareness and ability to identify and resist financial risks through a month-long campaign titled "Protecting the Wallet, Safeguarding Happiness" aimed at preventing illegal financial activities [1][4]. Group 1: Offline Promotion - Various bank branches have transformed into frontline educational platforms for anti-fraud awareness, utilizing LED screens and posters to display warning messages and educational content [2]. - Staff members are proactively distributing informational brochures and explaining relevant regulations to customers, thereby fostering a culture of rational consumption and heightened risk awareness [2]. Group 2: Community Engagement - The bank has implemented a "Seven Advances" initiative, conducting outreach in various locations such as schools and communities to broaden the campaign's reach [3]. - Events included distributing materials and analyzing typical cases of financial fraud, which effectively engaged participants and improved their safety awareness [3]. Group 3: Online Strategy - The bank has developed a comprehensive online presence to complement its offline efforts, creating informative videos and utilizing social media platforms to disseminate risk awareness messages [3]. - Campaigns include targeted content on platforms like WeChat and local media, emphasizing key messages about the risks associated with high returns and fraudulent schemes [3]. Group 4: Overall Impact - The combination of physical outreach, community engagement, and digital strategies has significantly enhanced the public's ability to recognize financial risks and protect their assets [4]. - The campaign has successfully instilled a mindset among citizens to avoid sharing personal information and making unverified transactions, contributing to regional financial stability [4].