Core Insights - The Turkish pastry chef Abdullah has successfully established a dessert business in Yiwu, Zhejiang, with a significant increase in Chinese customers, rising from 2% to 70% [2][4]. - Abdullah's signature dessert, Baklava, is highlighted for its intricate preparation, boasting over 80 layers of pastry [4][5]. - The business has expanded from one store to three in Yiwu and two in Shanghai, with plans for a Guangzhou location and increasing online orders [5][6]. Business Development - Abdullah's journey began in Guangzhou, where he gained experience and recognition for his authentic Turkish flavors [4][5]. - The initial customer base consisted mainly of foreign clients celebrating special occasions, but local Chinese customers have increasingly engaged with the offerings [5]. - Feedback from customers led to modifications in dessert recipes to cater to a lower sugar preference, attracting more Turkish merchants to purchase his products [5]. Cultural Integration - Abdullah's store features a unique decor element, showcasing coins from various countries, symbolizing the international clientele [5]. - The Yiwu market's global business focus has allowed Abdullah to thrive and inspire his family members to consider opportunities in China [6].