Core Viewpoint - The article discusses the evolution of ESG (Environmental, Social, and Governance) practices in the Chinese beauty industry, highlighting the increasing focus on sustainable packaging, local cultural integration, anti-corruption measures, and the rise of "clean beauty" concepts among domestic brands [1][2][9]. Group 1: ESG Practices in the Beauty Industry - The "Sustainable Innovation Laboratory" of Southern Metropolis Daily is collecting exemplary ESG practices from companies to promote sustainable development [1]. - A report titled "2025 ESG Sustainable Innovation Trend Insight Report" will be released, showcasing best practices in ESG from various companies [2]. - Major Chinese beauty brands are increasingly adopting green packaging strategies, with a consensus emerging around carbon reduction and product lifecycle management [3][5]. Group 2: Green Packaging Initiatives - Companies like Up Beauty and Huaxi Biological are implementing sustainable packaging practices, including the use of FSC-certified materials and reducing plastic usage [3]. - Pulaia has detailed its green packaging efforts, aiming to increase the proportion of sustainable materials by 20% and reduce packaging intensity by 15% [5]. - Betaini reported a significant increase in effective bottle recycling, achieving 2.67 million bottles in 2024, eight times the previous year [7]. Group 3: Localized ESG Topics - Chinese beauty companies are incorporating "Chinese characteristics" into their ESG disclosures, such as marriage and childbirth benefits for employees and contributions to rural revitalization [9][10]. - Up Beauty has established a marriage and childbirth fund of 10 million yuan to support employees [9]. - The focus on rural revitalization includes financial support for local infrastructure projects, enhancing community living conditions [9]. Group 4: Anti-Corruption Measures - Domestic beauty brands are establishing anti-corruption reporting mechanisms, a unique feature compared to international counterparts [11]. - Companies like Mao Ge Ping and Huaxi Biological have implemented structured anti-corruption training and reporting systems [12]. Group 5: Digital Transformation and AI - The application of AI technology in ESG reporting is becoming more prominent, with companies like L'Oreal investing over 1 billion euros annually in technology and data analysis [14]. - L'Oreal is developing digital tools to manage revenue growth and optimize product pricing through data integration [14]. Group 6: Rise of Clean Beauty - The concept of "clean beauty" is gaining traction, with brands focusing on safe and transparent ingredient sourcing [17][20]. - Up Beauty has established a green ingredient research center and published a white paper on clean beauty standards [18]. - The increasing consumer awareness regarding product safety and ingredient transparency is driving the demand for clean beauty products [21].