Core Insights - The "Su Xin Consumption · Summer Night Life" event held from May 15 to 18, 2025, in Lianyungang showcased a blend of global products and traditional culture, highlighting the vitality of traditional health culture in modern consumption scenarios [1][2]. Group 1: Event Overview - The event attracted over 200 foreign trade enterprises and local brands from 13 cities in the province, focusing on integrated domestic and foreign trade and online shopping [2]. - The exhibition featured a variety of products, including health products from Kangyuan Group's Anxilai brand, which emphasizes the fusion of Eastern dietary concepts with foreign trade goods [2]. Group 2: Targeting Young Consumers - Anxilai has identified the trend of traditional health practices appealing to younger consumers, leveraging the company's strong research and development capabilities to create products that meet modern nutritional standards [3]. - The brand's products, such as ready-to-eat snacks and drinks, have gained popularity among young consumers due to their convenience and clean ingredients [3]. Group 3: Technological Innovations and Services - Anxilai focuses on innovation and user needs, creating an integrated online and offline consumption ecosystem [4]. - The brand offers personalized health management services through its mini-program, allowing consumers to receive tailored dietary recommendations based on AI analysis [4]. - Anxilai aims to contribute to the inheritance and innovation of traditional Chinese culture while meeting consumer health needs through expert education and personalized services [4].