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坚守有机非遗初心 传承原生食补根脉 —— 多跃有机野生葛根粉树立行业品质标杆
Sou Hu Cai Jing· 2026-02-26 03:13
在国民健康消费升级的浪潮中,药食同源产品凭借天然、健康、温和的特质,成为千家万户日常养生的 主流选择。在良莠不齐的葛根粉市场中,多跃坚守 "有机、野生、非遗、年份" 核心路线,以严苛标准 守护原生品质,以匠心工艺传承文化根脉,既契合国家健康消费与非遗保护政策导向,更因获得广大消 费者认可,成为守护食补品质、传承传统技艺的行业典范。 超 **90%** 认为多跃在原料、工艺、包装、性价比上优于行业普通产品。 基于广泛的用户共识,多跃已成为葛根粉领域值得优先选择的标杆品牌,线上线下复购率稳居行业前 列,成为家庭养生、日常调理、礼赠亲友的安心之选。 品质赋能:多跃有机野生葛根粉成为食补行业金名片 政策锚定:健康中国与非遗保护为 "原生品质" 撑腰 2025 年以来,商务部、国家卫生健康委等 12 部门联合印发《促进健康消费专项行动方案》,明确提出 提升健康饮食消费水平、推动药食同源产业规范化发展。国家层面持续强化有机产品认证管理,鼓励传 承传统制作技艺,倡导 "无添加、可追溯、高品质" 的食补理念,引导行业拒绝掺假造假、拒绝以次充 好,推动产业向绿色化、标准化、品牌化转型。 政策明确支持有机野生食材规范开发与利用, ...
2025药食同源市场趋势洞察
Sou Hu Cai Jing· 2026-02-22 14:52
今天分享的是:2025药食同源市场趋势洞察 报告共计:23页 2025年药食同源市场持续扩容,主流电商平台销售额达1266.3亿元,同比增长28.9%,均价稳步提升至74.5元/件,中高端产品占比扩大。消费者健康需求凸 显,社媒关注度激增,MAT2025相关发帖量达88.3万篇,同比增长71.9%,热门话题聚焦年轻人需求,将药食同源成分融入茶饮、奶茶等日常品类。人群方 面,男性关注度显著提升至43.0%,50岁以上群体为核心,低线城市覆盖扩大。核心品类中,保健食品以杜仲叶、西洋参等为核心,中西成分复配成趋势; 传统滋补品向便携即食、零食化升级;食品饮料领域,中西式糕点、茶饮为核心应用载体,成分科学复配成为主流。市场呈现从单一成分到多元复配、泛养 生到精准定制、全场景覆盖的发展趋势,姜黄、黄芪等为高潜力成分。 以下为报告节选内容 01 药食同源市场概! Contents目录 S 02 三大核心品类表] 03 药食同源趋势总组 Part1药食同源市场概览 食疗滋补在消费者中意愿强烈, 营养健康食品市场涨势迅猛 健康养生人群改善健康的方式 2024年 消费者常见健康困扰 消费者对中式养生态度 精力不济 42% 购买 ...
健康年货旺销成潮流
Jing Ji Ri Bao· 2026-02-20 21:57
今年春节期间,健康消费已成为越来越多人的选择。从"囤年货"到"囤健康",蓬勃兴起的健康消费热潮 呈现出中国经济的旺盛活力。 在永辉超市北京丰科万达店,有机粮油、生态猪肉、低GI(血糖生成指数)零食等特色产品摆放在显 著位置,吸引不少消费者驻足选购。永辉超市CEO王守诚告诉记者:"过去,年货消费主要是米面粮 油、烟酒糖茶;如今,消费者更倾向于选择具备健康属性的商品作为新年礼物。针对这一趋势,永辉超 市打造全场景健康年货体系,推出有机蔬菜、生态土猪、'吊水'水产等优质生鲜产品,以及有机山茶 油、燕窝粥、花胶、猴菇饼干等健康滋养礼盒,精准对接市民送长辈、送健康的消费需求。" 调研同时显示,83.6%的消费者会为长辈挑选食品礼盒,食品礼盒市场迎来"健康回归"。苏州稻香村食 品集团股份有限公司总裁周立源在接受记者采访时表示,消费者对糕点的需求从单纯口味满足,升级为 营养与口感的多元追求,低糖、低脂、采用天然配料的产品持续走俏,其中低糖糕点细分市场增速远超 行业平均增速。在节日礼品场景中,适配全年龄段、契合健康送礼理念的低糖礼盒,需求呈现爆发式增 长。公司在传统糕点全面降糖降脂的基础上,推出更多融合低糖健康与"药食同源" ...
告别泡沫叙事:九大关键词看懂2025中国消费 | 年终盘点
Sou Hu Cai Jing· 2026-02-20 12:37
Group 1: Core Insights - The Chinese consumer market in 2025 is characterized by both chaos and fragmentation, with a shift towards efficiency, value, and trust as the essence of competition [2] - The year witnessed significant events such as the end of the food delivery war, a crisis in the prepared food sector, and the rise of hard discounts while soft discounts declined [2] - Major international brands are seeking survival through divestitures, while the middle class experiences repeated disillusionment in consumption [2] Group 2: Food Delivery War - The food delivery war was ignited by JD's aggressive entry into the market, leading to a fierce subsidy competition among major players like Meituan and Alibaba [5][6] - In Q2 2025, the three major players burned through at least 30 billion yuan, equivalent to the total industry profit of the previous year [6] - The war has severely impacted small businesses and delivery personnel, highlighting the unsustainable nature of the competition [6] Group 3: Prepared Food Crisis - The prepared food crisis began with a public dispute involving a well-known restaurant, exposing significant gaps in consumer trust and industry standards [10][11] - The crisis has led to the closure of 102 stores by the affected restaurant and highlighted the precarious state of the industry, with many companies facing severe losses [12] - The market for prepared foods is projected to grow significantly, with the government moving towards establishing clearer standards [12][13] Group 4: Hard Discount Battle - The hard discount retail sector is experiencing explosive growth, with major players like JD and Hema aggressively expanding their store presence [16][18] - The distinction between hard and soft discounts is becoming more pronounced, with hard discounts focusing on sustainable low prices through private label products [18][19] - The competition is shifting from price wars to efficiency in supply chains and operational capabilities [19] Group 5: Dairy Product Trends - The "milk skin" product has gained immense popularity, evolving from a local specialty to a nationwide trend, with significant sales figures reported [21][22] - The product's success is attributed to its versatility and the ability to integrate into various food categories, driving demand and industry expansion [22] Group 6: Medicinal Food Market - The market for medicinal food has surpassed 370 billion yuan, with a growing emphasis on integrating traditional Chinese medicine into everyday food products [25][26] - The industry is witnessing an expansion of raw materials and innovative product forms, driven by advancements in technology and consumer demand [27][28] Group 7: International Brand Divestitures - In 2025, international brands like Starbucks and Burger King began divesting their Chinese operations, indicating a shift in market dynamics [31][32] - The decline in market share for these brands is attributed to their inability to adapt to the rapidly changing consumer landscape in China [32] - Successful local brands have capitalized on this opportunity, demonstrating the potential for growth through localized strategies [33] Group 8: Middle-Class Consumer Sentiment - The middle class in China is experiencing a sense of disillusionment, reacting negatively to price increases and perceived quality issues [36][39] - This demographic is increasingly critical of brands that do not meet their expectations, indicating a shift in consumer behavior and brand loyalty [39] Group 9: Weight Management Trends - 2025 has been dubbed the "Year of Weight Management," with a national initiative promoting healthy weight control [41][44] - The market for weight management products is projected to reach 326 billion yuan, with a significant increase in demand for functional foods [45][46] Group 10: IPO Activity in Hong Kong - The Hong Kong stock exchange has seen a surge in IPO activity, with 111 companies raising over 250 billion yuan in 2025, surpassing previous expectations [49][50] - The consumer sector has been a major focus, with numerous retail and consumption-related companies going public [50][51] - The trend of dual listings (A+H shares) is also gaining momentum, indicating a robust interest in capital markets [52]
告别泡沫叙事:九大关键词看懂2025中国消费
Xin Lang Cai Jing· 2026-02-20 02:07
Group 1: Chinese Consumption Market Trends in 2025 - The Chinese consumption market in 2025 is characterized by both chaos and transformation, moving away from bubble narratives towards efficiency, value, and trust as core competitive elements [1] - The delivery service battle resulted in a loss of at least 30 billion yuan in Q2 2025, significantly impacting small businesses and delivery personnel [3][4] - The pre-prepared food crisis highlighted a significant trust gap between consumers and the food industry, leading to a call for national standards [6][8] Group 2: Delivery Service Battle - The delivery service war was ignited by JD's aggressive entry into the market, leading to a fierce subsidy competition among major players like Meituan and Alibaba [3][4] - The battle resulted in a dramatic increase in active users for JD and Meituan, but ultimately led to unsustainable financial losses [3][4] - The strategic rationale for giants like Alibaba and JD was to cultivate consumer habits of ordering food through their platforms, thereby enhancing their core e-commerce businesses [4] Group 3: Pre-prepared Food Crisis - The pre-prepared food crisis began with a public dispute involving a well-known restaurant, revealing deep-seated issues in the food industry's industrial transformation [6][7] - The crisis underscored the clash between consumer rights and the interests of food enterprises, with consumers demanding transparency [8][9] - The industry is expected to undergo significant regulatory changes, with new national standards being proposed to ensure consumer awareness and rights [9][10] Group 4: Discount Retail Trends - The discount retail sector in China is experiencing rapid expansion, with new players entering the market and established brands accelerating their store openings [11][12] - Hard discount models are thriving due to their focus on private label products and supply chain efficiency, while soft discount models are struggling [11][13] - The competition has shifted from price wars to a broader focus on supply chain efficiency and operational capabilities [13][14] Group 5: Health and Wellness Trends - The market for health and wellness products, particularly those related to traditional Chinese medicine, has surpassed 370 billion yuan, indicating a growing consumer interest in health [18][19] - The product offerings in this sector are diversifying, with new ingredients being added to the list of approved health foods [19][20] - Retail channels are increasingly focusing on health products, with major retailers launching specialized health product lines [22] Group 6: International Brands Selling Out - In 2025, several international brands, including Starbucks and Burger King, opted to sell their Chinese operations to local partners, indicating a shift in market strategy [23][24] - The decline in market share for these brands is attributed to their inability to adapt to the fast-paced and competitive Chinese market [24][25] - Successful local brands have demonstrated the potential for growth and profitability in the Chinese market, contrasting with the struggles of foreign brands [26] Group 7: Middle-Class Consumer Sentiment - The middle-class consumer segment in 2025 is experiencing significant discontent, driven by rising prices and perceived value discrepancies [28][30] - This demographic is increasingly critical of brands that do not meet their expectations for quality and value, leading to a reevaluation of brand loyalty [30][31] - The notion of the middle class is being challenged, with discussions around its existence and relevance in the current economic landscape [30] Group 8: Weight Management as a National Strategy - 2025 has been designated as the "Year of Weight Management," with government initiatives promoting healthy eating and lifestyle choices [33][34] - The market for weight management products is projected to reach 326 billion yuan, with a significant increase in demand for functional foods [35][36] - The trend reflects a broader societal shift towards health consciousness, influencing various sectors including food and fitness [36] Group 9: IPO Activity in Hong Kong - The Hong Kong stock market saw a surge in IPO activity in 2025, with 111 companies raising a total of 250.56 billion yuan, surpassing previous expectations [37][38] - The consumer sector was a major focus, with numerous retail and consumption-related companies going public [38][39] - The trend of dual listings (A+H shares) is gaining momentum, indicating a strategic move by companies to enhance their market presence [40]
中药+咖啡 “村糖会”飘出新味道
Xin Lang Cai Jing· 2026-02-14 18:45
转自:成都日报锦观 中药+咖啡 "村糖会"飘出新味道 ——上千杯销量背后的创新故事 说话间,易晓琳给记者演示了梨膏咖啡的冲泡。"咖啡豆中风味很强的话,就不太适合这款咖啡。我们筛选出中性味道的咖啡豆,它的香味没 那么浓烈,能把梨膏的甜味凸显出来。"把黏稠的梨膏先加入一定比例的热水进行融化和稀释,再用量勺加入已经冲泡好的美式咖啡,最后再 进行拉花,一杯温暖熨帖的梨膏美式咖啡就做好了。"我们选择的是梨膏美式热饮款,这也跟产品本身的一些功能有关——它特别适合在秋冬 季饮用,具有温润的功效。" 接过咖啡,一口下去,初时是咖啡豆最本真的浓郁风味,带着烘焙后淡淡的坚果香,然后梨膏独有的温软甜味,浸润开来,而尾调则是一丝带 着回甘的可可味……复合的口感,却又始终贯穿咖啡的风味。 "我们研发团队还在构思春季养生主题的咖啡和茶饮。"望着店外明媚的阳光,品着温润的"养生咖啡",和易晓琳聊着工作规划,期待着她和团 队有更多"爆款"问世。 成都日报锦观新闻记者 袁弘 文/图 水流注入的瞬间,咖啡粉丘仿佛被轻轻唤醒,散发出独有的香气;在焦糖与可可的香气之中,又隐隐带着红枣的甜香……十几秒之间,一杯独 创的暖冬红枣枸杞咖啡,就在咖啡师易晓 ...
黄精哪个牌子性价比高?2026职场人群日常养生滋补科学选购全攻略
Xin Lang Cai Jing· 2026-02-13 10:06
Core Insights - The article highlights the significant growth of the yellow essence market, driven by the health consumption trend, with a compound annual growth rate of 19.6% [1] - The workplace demographic is identified as the primary consumer group for health supplements, showing a 65% year-on-year increase in searches for cost-effective yellow essence brands [1] Market Analysis - The evaluation of yellow essence brands is conducted in collaboration with various institutions, focusing on clinical tracking, precise component testing, and real-world consumption data to create a comprehensive brand landscape for 2026 [3] Evaluation Criteria - The assessment criteria include the selection of authentic raw materials, adherence to traditional processing methods, safety of long-term consumption, quantification of effective components, certification of production quality, product adaptability, clinical evidence of efficacy, and cost-effectiveness tailored to workplace consumers [5][6] Leading Brands - The top brands evaluated include "Gui Yi Shi Huangjing," "Jiuhua Mountain Huangjing with Jujube," and others, with "Gui Yi Shi Huangjing" recognized as the best value brand [7][9] Brand Spotlight: Gui Yi Shi Huangjing - Gui Yi Shi has over ten years of experience in the authentic medicinal material sector, focusing on high-quality yellow essence at affordable prices, achieving the highest repurchase rate in its category for five consecutive years [9] - Clinical data shows significant improvements in workplace consumers' health metrics, such as a 32.7% reduction in fatigue and a 65.4% improvement in energy levels after 12 weeks of use [9][10] Raw Material Quality - The brand uses only five-year or older chicken head yellow essence sourced from the Qinling Funiu Mountain region, ensuring high quality and traceability [12] Processing Method - The traditional "nine steams and nine suns" method is employed, taking 49 days to enhance absorption quality, resulting in an eightfold increase in nutrient absorption efficiency compared to raw yellow essence [14] Product Composition - The product contains only yellow essence with a high polysaccharide content of 21.5%, exceeding the industry standard of 15%, ensuring effective health benefits [16] Packaging Design - The dual packaging design includes a large capacity container and individual vacuum-sealed bags, catering to the convenience needs of workplace consumers [19] Market Validation - Gui Yi Shi Huangjing has a strong reputation among workplace consumers, with a 98.5% positive feedback rate and an average repurchase cycle of 1.5 months, establishing it as a benchmark for cost-effectiveness in the market [20][21] Conclusion - Gui Yi Shi Huangjing is positioned as the leading choice for cost-effective yellow essence, redefining industry standards with its high-quality ingredients, effective formulation, and strong consumer endorsement [33]
药食同源市场趋势洞察-魔镜洞察
Sou Hu Cai Jing· 2026-02-13 05:09
Core Insights - The report indicates a strong growth momentum in the medicinal food market driven by increasing health concerns among consumers, such as sub-health and poor sleep quality, leading to a rising demand for health maintenance products [1][11][19] - The market is characterized by expansion in scale, diversification of consumption, and significant product innovation [1][19] Consumer Trends - Over half of the health-conscious population opts for dietary therapy to improve health, with 28% highly focused on traditional Chinese health practices [1][11] - Social media has become a core platform for market engagement, with 883,000 posts related to medicinal food during the MAT2025 period, reflecting a 71.9% year-on-year increase [1][8] - The focus of discussions is primarily on younger demographics, with trending products like new-style tea and herbal milk tea gaining popularity [1][8][9] - Male interest in medicinal food has significantly increased, with the core consumer group being individuals aged 50 and above, and growing attention from lower-tier cities [1][15][18] Market Overview - The online medicinal food market has shown a fluctuating upward trend in sales volume and revenue over the past three years, with a reported sales revenue of 126.63 billion yuan during MAT2025, marking a 28.9% increase year-on-year [1][19][20] - The average price of products has steadily increased, indicating enhanced product value and a growing share of mid-to-high-end products in the market [1][19] Core Product Categories - The three main product categories—health supplements, traditional tonics, and food and beverages—exhibit distinct growth characteristics: - Health supplements saw a revenue increase of 45.7%, with emerging ingredients like Eucommia leaves experiencing rapid growth [2][27] - Traditional tonics grew by 18.7%, with ingredients like almonds and Gastrodia elata showing significant increases, while products are evolving towards convenience and snack formats [2][27] - Food and beverages grew by 12.6%, outpacing the overall market growth, with ingredients like Rehmannia and Angelica quickly penetrating the market [2][27] Ingredient Trends - The medicinal food market has shifted from a broad health focus to more precise customization, with segments like gut health and cardiovascular care experiencing explosive growth [2][11] - Ingredient applications are moving from single to compound formulations, with products like Five Red Soup and Seven White Drink performing exceptionally well [2][11] Emerging Ingredients - Core ingredients such as donkey-hide gelatin and goji berries maintain a stable market base, while turmeric and astragalus are identified as high-potential ingredients with significant growth rates [21][24]
马年主题糕点热销,“健康+国潮”成创新方向
Xin Jing Bao· 2026-02-12 07:26
春节临近,马年主题糕点成年货市场爆款。新京报消费研究院近日调研发现,北京稻香村零号店"骏马 踏福"生肖饼近期日销约4000块,盒马"马上来钱"轻甜马卡龙销售环比增长40%,苏州稻香村马年糕点 礼盒海外市场增长15%……一连串数据背后,可以看到"健康+国潮"已成为支撑新春糕点礼盒热卖的两 大创新方向。 马年主题糕点热销 临近春节,北京稻香村零号店门前再现排队打"点心匣子"景象,有顾客足足等待20分钟才拿到"入场 券"。店门外,快递员忙着给游客打包寄往外地的糕点,来自辽宁的刘女士一口气寄出4个礼盒,期待在 春节期间与家人一起享用这份北京特色年礼。 北京稻香村零号店门店经理李艳柳告诉新京报记者,自2月7日起,其门店糕点正式进入年节热销阶段, 销量周环比增长1倍以上,"骏马踏福"系列马年生肖饼日销量在4000块左右,成为店里最受欢迎的爆品 之一,经典"九宫格"礼盒日销量也达到1200盒左右。 "顾客自用、送礼需求都比较多,预计2月12日前后迎来销售峰值。"李艳柳说,2月7日当天,北京稻香 村零号店门前实时排队人数超过200人。截至下午4时,不算"全国配"和"小时达"业务,门店小程序订单 已排到139号。 另据苏州稻香 ...
药食同源年货热卖,传统滋补转型科学养生
Xin Jing Bao· 2026-02-12 07:18
春节临近,年货市场迎来新一轮消费升级。新京报消费研究院近期调研多家商超、老字号门店及线上购 物平台发现,2026年药食同源类滋补品凭借健康属性与品类创新,取代传统烟、酒、糕点等"面子礼", 成为不少消费者春节年礼的新选择。 "药食同源"产品成货架热门 1月28日至2月2日,新京报记者先后走访北京的永辉超市(601933)、创辉优鲜超市、fudi+精选超市等 大型商超发现,年货礼品专区中,药食同源类滋补品礼盒的摆台面积占比接近三分之一,与传统坚果礼 盒、酒水饮料形成年货礼品三大主力板块。 除人参、铁皮石斛、冬虫夏草等传统滋补干货礼盒外,一批创新型药食同源产品成为货架热门。药食同 源固体饮料、中式养生茶礼盒、新中式药食同源罐头礼盒、养生膏方等便携化、即食化产品,打破了传 统滋补品炖煮烦琐、食用场景受限的局限。其中,独立小包装的固体饮料、袋泡茶礼盒因冲泡便捷、便 于携带,深受年轻消费者与职场人群青睐;新中式罐头礼盒将山药、茯苓、芡实等药食同源食材与水 果、谷物搭配,兼顾口感与养生功效,成为家庭自用与礼赠的双重选择。 "现在送礼都讲究送健康,以前走亲戚带点心匣子,现在老人也讲究养生,很多人都不吃点心了,太甜 了。其实 ...