Core Insights - The article discusses Alibaba's strategies for the upcoming Double 11 shopping festival, focusing on new growth opportunities through AI-driven marketing and operational enhancements [1][2][3][5][6][7] New Traffic - Alibaba is transitioning from an "e-commerce platform" to a "full-domain consumption platform," creating new scene dividends and operational increments [2] - The launch of Taobao Flash Sale has activated new consumption scenarios, including collaboration between long-distance e-commerce and immediate retail, online traffic penetration into offline stores, and deep integration of internal and external operations [2] New Rhythm - The "fast planting and fast harvesting" model has become a key operational rhythm for Double 11, with significant month-over-month growth in GMV and user purchase frequency [3] - The use of UniDesk (UD) allows brands to connect with various platforms and offline scenarios, enhancing brand visibility and engagement [3][4] New Technology - The launch of the upgraded "Wanshangtai AI Unlimited" aims to solve complex operational issues in e-commerce, enhancing the precision of targeting and advertising [5] - AI capabilities will streamline operations, allowing merchants to focus on opportunities rather than managing multiple campaigns [5] New Play - Alibaba plans to provide over 3 billion yuan in subsidies for merchants during Double 11, supporting various stages of business development [6][7] - The "Double 11 Quality Winning Plan" offers tailored incentives for merchants, with potential rewards reaching up to 2.6 million yuan per merchant [7]