Core Insights - The integration of dried tangerine peel (Chenpi) into mooncake fillings is seen as both an innovative tradition and a culinary adventure, with increasing popularity in Guangxi's Pu Bei County [1][2]. Industry Overview - Pu Bei County has a long-standing tradition of citrus cultivation, particularly the Da Hong Gan variety, which is used to produce various products including Chenpi. Over 100 processing enterprises are involved in the Chenpi industry, employing more than 100,000 people directly in cultivation and processing [1]. - The local mooncake factory, Chang Ji Mooncake, has been operational for 39 years and has recently introduced Chenpi-infused mooncakes, which have gained consumer favor [2]. Product Development - The Chenpi Five Nut Char Siu Mooncake combines traditional flavors with the unique sweetness of Chenpi, enhancing the overall taste experience by balancing richness with refreshing notes [5]. - The production process for Chenpi mooncakes is meticulous, requiring careful selection and preparation to avoid undesirable bitter flavors. Sales of the Chenpi Five Nut Char Siu Mooncake have exceeded 10,000 pounds annually [5]. Market Trends - The Chenpi industry has diversified, leading to the creation of various products such as Chenpi mooncakes, Chenpi cakes, Chenpi vinegar, and Chenpi beverages. This diversification has attracted a broader consumer base [7]. - Companies are focusing on health-conscious trends by reducing sugar and oil content in mooncakes, appealing particularly to younger consumers. The introduction of smaller, aesthetically pleasing mooncakes has also contributed to their popularity, with one company selling over 20,000 boxes of their new Chenpi mooncakes [7][8]. Consumer Behavior - Chenpi mooncakes have transitioned from a local specialty to a trendy item in urban markets, with younger consumers showing a willingness to purchase innovative flavors that balance tradition and modernity [8].