Core Viewpoint - The Dongjia Yuanzhi Chenpi Cultural Museum is positioned as a new landmark for the Xinhui Chenpi industry, integrating traditional culture with modern industrial aesthetics, and serves as an innovation engine for the industry [2][3][22]. Group 1: Museum Overview - The museum covers a total area of 13,600 square meters and is designed to showcase the rich history and culture of Xinhui Chenpi [2][10]. - It serves as a multifunctional platform that includes historical exhibitions, cultural exchanges, product research and development, brand marketing, and trading services [10][22]. Group 2: Historical Significance - The Dongjia Yuanzhi brand is deeply rooted in the planting wisdom passed down through generations of the Liang family in Dongjia Village, which has been cultivating the Xinhui Dahonggan since the Qing Dynasty [6][8]. - The establishment of the "Cai Ji Chenpi Store" in Hong Kong in 1955 marked a significant milestone for the Liang family, whose products gained widespread popularity [6][7]. Group 3: Cultural and Artistic Integration - The museum features a "Public Art Exhibition Hall" that displays valuable historical images of planting, showcasing the evolution from Qing Dynasty orchards to the founding of the Chenpi store [11][12]. - The current exhibition, "Jiangmen Cultural City Visual Creative Design Exhibition," integrates local cultural elements with Chenpi culture through over 200 award-winning posters [12][13]. Group 4: Innovation and Technology - The museum includes a "Multimedia Immersion Space" that creates a sensory experience for visitors, and a "Creative Studio" that serves as a new source of vitality for the Chenpi industry [14][16]. - The "Demonstration Storage" area showcases a unique "three-and-a-half-year dry storage aging standard," which provides a replicable model for the standardized development of the Chenpi industry [17][18]. Group 5: Visitor Experience - Visitors can taste new tea drinks developed by the Dongjia Yuanzhi company, such as Chenpi Pu'er cold brew, and purchase various quality products from the Wuyi region [19][20]. - The museum also offers scenic views of the surrounding area, enhancing the overall visitor experience [20]. Group 6: Industry Impact - The Dongjia Yuanzhi Chenpi Cultural Museum is seen as a driving force for the innovative development of the Xinhui Chenpi industry, facilitating the transition from traditional agricultural products to high-end cultural brands [22][23].