上榜！新会一陈 皮主题博物馆入 选2024"非遗融 入现代生活"典 型创新实践名单 _南方+_南方 plus 近日，江门市新 会区丽宫新会陈 皮文化博物馆申 报的"新会陈皮 文化博物馆：文 博产业链赋能区 域公共品牌"项 目，成功入选 2024"非遗融入 现代生活"典型 创新实践名单。 该名单在云南省 大理州举办 的"2025非遗品 牌活动推广周 ——非遗品牌建 设研讨活动"上 正式发布。 | 序号 | 典型创新实践名称 | 省份 | 类别 | | --- | --- | --- | --- | | 1 | 广东"节庆 叹'非选"品牌:用"场景化"徽活节日基因 | 广东 | | | 2 | 湖南"民歌新唱"：传统音乐类非遗赋能流行歌创作，更新大 众日常音乐审美 | 湖南 | | | 3 | 为美好生活打个"样":河南非遗美学馆融入现代生活的创新 | 河南 | | | | 实践 | | | | 4 | "三条籍"非遗IP:培育"非遗+国潮"文旅消费新活力 | 福建 | | | 5 | 望奎皮影艺术助力亚冬会:传统技艺为当代艺术创作注入叙事 | 里龙江 | | | | 电要品种放印 | | HE | | б | ...

粤企入桂结出 "致富果"！宁明 丽宫陈皮星油藤 项目获 "万企兴 万村" 行动典型 项目_南方+_南 方plus 手南宁促发展活 动在广西南宁举 办。本次活动是 新阶段汇聚粤商 力量、助力广西 乡村振兴、促进 区域协调发展的 重要举措。 在20日的活动现 场，还公布了 2025年粤桂协 作"万企兴万 村"行动典型项 目名单。其中， 宁明丽宫粤桂生 物工程有限公司 （以下简称"宁 明丽宫"）凭借 粤桂协作"陈皮 星油藤"产业项 目，成功获评 2025年粤桂协 作"万企兴万 村"行动典型项 目并获授牌。这 一成果是广东新 会与广西宁明对 口协作的生动实 践。 粤桂同心促振 兴，万企兴村结 硕果。 11月19日至20 日，粤企入桂助 力广西乡村振兴 暨海内外粤商携 已达4.6万亩， 带动1万余农户 增收，户均最高 增收4万元。星 油藤产业也成为 了真正成为扎根 乡土、惠及于民 的富民产业。 新会是"中国陈 皮之乡"，新会 陈皮以其独特的 药用价值和口 感，闻名遐迩。 江门丽宫侨宝陈 皮健康产业发展 股份有限公司 （以下简称"丽 宫侨宝"）则是 当地陈皮产业的 龙头企业，手握 丰富的资源和强 大的影响力；而 宁明县则 ...

Core Insights - The article highlights the significant progress made in Guangdong's urban-rural integration and economic development during the "14th Five-Year Plan" period, emphasizing the reduction of income disparity between urban and rural residents [2][4]. Economic Development - The income ratio between urban and rural residents in Guangdong decreased from 2.49 in 2020 to 2.29 in the first three quarters of 2025, with rural income growth consistently outpacing urban income growth [2]. - In 2024, the GDP of 57 counties and cities in Guangdong reached 1.8 trillion yuan, with an average annual growth rate of 4.9% since 2022 [3]. Infrastructure Improvement - As of October 2024, the total length of rural roads in Guangdong exceeded 180,000 kilometers, equivalent to circling the Earth's equator 4.5 times, facilitating efficient transportation of agricultural products [2]. - Guangdong became the first province in China to achieve full optical network coverage in villages with more than 20 households, enhancing digital infrastructure for farmers [2]. Policy Initiatives - Guangdong implemented a series of policies to promote orderly industrial transfer, allocating 70.5 billion yuan for supporting industrial transfer platforms in less developed regions [4]. - The province created 12 national-level advantageous characteristic industrial clusters and 24 national modern agricultural industrial parks during the "14th Five-Year Plan" [4]. Support Mechanisms - A new round of targeted assistance began in late 2022, with over 162 billion yuan invested in collaborative support across six cities in the Pearl River Delta [4]. - The province's support included 156 provincial agencies assisting 57 counties and five key old revolutionary base areas, completing over 1,100 key assistance tasks [5].

Group 1 - The 2025 China Southern Medicine Food and Health Industry Conference was successfully held in Zhaoqing, focusing on the development of Southern medicine and food integration [4][30] - The conference gathered leaders from the Ministry of Agriculture and Rural Affairs, Guangdong Provincial Department of Agriculture and Rural Affairs, and experts in traditional Chinese medicine to discuss the development of cinnamon and Ba Jitian [6][5] - The event aimed to establish a standardized system and brand development path for the Southern medicine industry in Zhaoqing [7][6] Group 2 - The "China Agricultural Product Wholesale Market Industry Development 40 Years Conference" is scheduled to take place from December 12 to 14, 2025, in Guangzhou, highlighting the evolution of the agricultural product circulation system [14][13] - The conference will leverage the media advantages of the Greater Bay Area to showcase the significant changes in the agricultural product wholesale market over the past four decades [22][19] Group 3 - Guangdong's tea industry performed well in the 2025 "National Tea Figures" selection, with two individuals recognized as "Master Tea Makers" and one as a "Tea Craftsman" [26][24] - The event reflects the growing recognition and development of the tea industry in Guangdong [27]

苏炳添NIKE新 片"煲汤"，陈皮 抢镜！_南方+_ 南方plus 随着第十五届全 国运动会在粤港 澳大湾区渐入高 潮，11月15日， 田径赛事也在广 东奥林匹克体育 中心主体育场火 热开战，将持续 至11月20日，献 上一场场速度与 力量的巅峰对 决，其中，全运 会的百米赛道因 为"中国飞人"苏 炳添等体育名将 而备受关注。11 月17日、11月20 日，苏炳添将再 度站上熟悉的赛 道，向男子100 米决赛和男子 4×100米接力决 赛双金发起冲 击。 决战在即， NIKE推出一则 创新广告，从广 东人最熟悉 的"靓汤文化"切 入，以一锅需要 慢火、耐心与真 材实料的煲汤， 隐喻每一位运动 员的努力与坚 持，而短片的主 角，正是苏炳 添，他用自己的 经历给这碗"靓 汤"添上了最真 实的一味好料。 | 0:00 / 1:08 | | --- | (NIKE创新广告，从广东人最熟悉的"靓汤文化"切入，时长共1分08秒) 资料图片。 通过NIKE这则 广告，我们"掌 握"了苏炳添称 霸赛场的秘诀 ——全在一煲广 东靓汤里：舍得 落料，就会有 料。这次短片最 打动人的，是每 一种食材蕴含的 深意：盐＝汗水 结晶，苦 ...

南农晨读 | 融深 入湾_南方+_南 方plus 【今日关注】 兴农评丨生娃不 花钱，照见生育 价值回归 近期，广东有宝 妈生育仅自付 3.7元引发关 注。其实，吉 林、江苏、山东 等7省市已实 现"生娃基本不 花钱" 。 兴农评丨"白菜 免费"害惨菜 农，必须严惩造 谣者 近日，赤峰菜农 因"白菜免费"谣 言遭遇数百人哄 抢，200亩白菜 损失近百万元。 在依法追究哄抢 者责任的同时， 更要从源头上严 惩造谣者，方能 遏制此类伤农事 件的再次发生。 AI重塑消费决 策，农企如何被 选中？ 在生成式AI普及 的今天，越来越 多人将选择权交 给了AI。只需一 句提问，AI便能 快速给出精准答 案，并附上清晰 的"推荐理由"： 品牌实力、产品 优势、性价比依 据等。这种决策 模式的转变， 让"被AI选中"成 为农企品牌触达 核心消费者的关 键门槛。 【乡村振兴】 聚焦大湾区农交 会｜"媒体+"解 码珠三角地标家 底：岭南乡土的 产业明珠 截至今年6月 底，广东已获批 地理标志保护产 品229个，数量 位居全国前列。 以珠三角特产新 会陈皮为代表的 10个产品入选 《中欧地理标志 产品互认互保清 单》，擦亮"粤 字 ...

Core Viewpoint - The upcoming 2025 Greater Bay Area Agricultural Products Trade Fair and Specialty Products Expo, scheduled for December 12-14 in Guangzhou, aims to showcase the unique agricultural products of the Pearl River Delta, highlighting their industrial value and development potential [16][95]. Group 1: Geographic Indications and Agricultural Products - As of June this year, Guangdong has approved 229 geographic indication products, ranking among the top in the country [10][13]. - Ten products, including the Xinhui dried tangerine peel, have been included in the "China-EU Geographic Indication Product Mutual Recognition and Protection List," enhancing the international profile of Guangdong's agricultural products [14][15]. - The trade fair will serve as a significant platform for showcasing these products and their unique industrial values [15][95]. Group 2: Urban Agriculture Development - Guangzhou and Shenzhen, with a combined population of nearly 37 million, are reshaping the agricultural value chain through industrialization and information technology [21][22]. - In 2024, the planting area for lychee in Zengcheng is expected to reach 200,000 mu, with a total output of approximately 50,000 tons [22]. - The trade fair will provide an important showcase for urban agricultural development [25]. Group 3: Industry Innovations and Market Expansion - The Guangdong region is seeing significant growth in its agricultural sectors, with the Xinhui dried tangerine peel industry alone generating a total output value of 26.018 billion yuan [51]. - The trade fair is viewed as a crucial opportunity for connecting with international markets [54]. - The integration of technology, culture, and health into the agricultural sector is expected to enhance the competitiveness of geographic indication products [90][92]. Group 4: Future Development and Strategic Opportunities - The construction of the Guangdong-Hong Kong-Macao Greater Bay Area presents unprecedented strategic opportunities for the geographic indication agricultural products of the Pearl River Delta [86]. - The trade fair is anticipated to elevate the brand influence and market competitiveness of these products [87]. - The future development of these products will focus on "value reconstruction," transforming them into a complex industry IP that integrates technology and global trade [90][92].

Group 1 - Guangdong's foreign trade import and export reached 7.8 trillion yuan in the first ten months of this year, an increase of 3.7% compared to the same period last year, accounting for 20.9% of the national total [6][8][9] - Exports amounted to 4.98 trillion yuan, growing by 1.7%, while imports were 2.82 trillion yuan, increasing by 7.5% [9] Group 2 - The Guangdong Seed Expo showcased over 570 new varieties, creating a demonstration field for the entire industry chain, with impressive growth in various crops [12][14] - The "Digital Fish Doctor" service station in Baiyun District aims to address the frequent outbreaks of diseases in aquaculture, providing essential support to farmers [22][24] Group 3 - The Chinese Food Industry Association conducted research in Xinhui to explore the development of the Chenpi industry, focusing on high-quality development in the health sector [26][30][31]

Core Insights - The article discusses the development and high-quality transformation of the Chenpi industry in Xinhui, Guangdong, highlighting its significance in the health industry and its integration with food and medicine [3][4][17]. Group 1: Industry Overview - Xinhui Chenpi is recognized as a traditional specialty and medicinal material, attracting attention from industry authorities [2][3]. - The Chenpi industry in Xinhui is projected to achieve a total industrial chain output value of 26.1 billion yuan in 2024, maintaining its position as the top regional agricultural product brand in China for three consecutive years [10][11]. Group 2: Research and Development - The China Food Industry Association conducted in-depth research focusing on the quality control in the planting phase, seedling breeding, and standardized management practices [7][8]. - Experts emphasized the importance of technological innovation in deep processing, extending the industrial chain, and enhancing brand influence for the high-quality development of the Chenpi industry [17]. Group 3: Strategic Collaborations - A memorandum of cooperation was signed between the China Food Industry Association and the Xinhui Chenpi Industry Association, along with a strategic cooperation intention with the Lianqing Chuangke Health Industry Park [18][19]. - This collaboration aims to leverage the association's resources to promote breakthroughs in standard formulation, technological research and development, and market expansion for the Xinhui Chenpi industry [20][21]. Group 4: Future Prospects - The research exchange is seen as a significant opportunity for precise alignment and empowerment of the Chenpi industry, marking a new starting point towards becoming a more competitive industry hub [22][24].

Core Viewpoint - The article highlights the significance of geographical indications in promoting rural revitalization and high-quality development in the Guangdong-Hong Kong-Macao Greater Bay Area, showcasing local agricultural products as valuable assets for the region's economy [1][4]. Summary by Sections Geographical Indications and Legal Framework - Guangdong has placed a strong emphasis on geographical indication work, implementing the "Guangdong Provincial Geographical Indication Regulations" since January 1, 2023, which provides a solid legal foundation for industrial development [1]. - As of June 30, 2025, Guangdong has approved 229 geographical indication protected products, ranking among the top in the country [1]. Case Study: Zengcheng Silmiao Rice - Zengcheng Silmiao Rice, known as "the jade of rice," has a cultivation history dating back 500 years and has achieved a brand value exceeding 5.15 billion yuan [1][3]. - The Zengcheng Silmiao Rice demonstration base spans 10,000 acres, with a model that involves government-led land transfer and professional ecological farming, benefiting over 6,000 households with an average annual income increase of over 2,000 yuan per household [3][4]. Economic Impact and Employment - The Silmiao Rice industry has created employment for 34,000 households, with an annual production of 44,000 tons and a core area output value of nearly 1.9 billion yuan [3][4]. - The increase in product prices has positively impacted farmers' incomes, contributing to regional economic growth [4]. Quality Control and Brand Development - A comprehensive quality control system has been established to ensure product quality, involving over 20 testing procedures from farm to table [4]. - The brand value of Zengcheng Silmiao Rice is 5.15 billion yuan, while Zengcheng Lychee's brand value is 2.48 billion yuan, reflecting ongoing efforts in brand building [4]. Marketing and Promotion Strategies - The "agriculture-tourism integration" model is being utilized, with events like harvest festivals and lychee festivals to promote products [5]. - Both offline and online marketing strategies are in place, including designated areas in high-traffic locations and the development of a mini-program for product promotion [5]. Supportive Infrastructure for Geographical Indications - The International Geographical Indication Product Service Base in Guangzhou Knowledge City serves as an "accelerator" for the development of geographical indication industries, focusing on research, data centers, and product trading [6]. - The article outlines a comprehensive rural revitalization strategy that connects products, industries, brands, markets, protection, and income generation through geographical indications [6].