编者按： 2026年全省高质量发展大会发出永争第一、不为人后的奋进号召，为广东在推进中国式现代化建设中走 在前列、谱写"中国式现代化看广东"的时代新篇注入强劲动力。2月25日马年开工第二天，广东省社会 科学界联合会与羊城晚报报业集团联合策划主办"广货行天下・社科一席谈"首场活动，华南农业大学罗 明忠、谭砚文，广东省农业科学院朱根发、余华荣，广东财经大学梁江川以及仲恺农业工程学院熊强等 专家，围绕广东土特产这一主题，从文化叙事、品牌标准化、特色品牌打造、渠道拓展、非遗赋能等多 个维度展开座谈。本期理论版特撷取座谈观点精粹，以飨读者。 接下来，"广货行天下・社科一席谈"还将围绕制造业、服务业等专题继续开展座谈，持续为"广货行天 下"献计出力，助力擦亮"广东制造""广东服务"双品牌，为广东在两业协同发展中向上突围、增创新优 势贡献社科力量。 聚力赋能"广货行天下" 社科界当有更大作为 □李宜航 "广货行天下"春季行动全面铺开，是广东聚力拼经济、奋力促发展的重要举措。全省社科界以高度的政 治站位、强烈的使命担当、精准的智力供给，在积极赋能"广货行天下"行动中，发挥了不可替代的作 用。乘势而上做实赋能工作，需要全省社科 ...

挥"农"墨于岭南 大地，执"工"笔 绘"两业融合"新 篇_南方+_南方 plus 南海之滨，改革 热土广东，一场 关于高质量发展 的宏大叙事正徐 数田垄与车间的 融合创新，正汇 聚成岭南大地向 上跃升的磅礴力 量。从近代"开 眼看世界"的前 沿，到今日探索 广东如何在"十 五五"开局之年 继续领跑？ "周虽旧邦，其 命维新。"《诗 经·大雅》中的 这句箴言，穿越 三千年时光，依 然铿锵有力。2 月24日召开的 2026年广东高质 量发展大会，将 主题聚焦于制造 业与服务业协同 发展。这既是广 东经济结构 向"新"而行的必 然选择，也是其 从规模领先迈向 质量领先的战略 升维。 这条主线，并非 悬于半空的宏大 叙事，而是深深 嵌入"百县千镇 万村高质量发展 工程"的实践沃 土。背后，是无 徐展开。作为全 国经济连续37年 的"第一引擎" ， 高质量发展的先 锋，广东正以融 合之道与育人之 智，破解发展不 平衡不充分的核 心课题，其探 索，关乎一省， 亦映照一国。 双轮驱动 产业链上握指成 拳 广东经济底盘 之"稳"，源于制 造业长期积累的 深厚根基；而其 发展动能 之"新"，则在于 服务业与制造业 的深度融合。 ...

一味陈皮入赣汤 岭南味暖江西年| 家乡的广货_南 方+_南方plus 江西的年味，总 绕不开一锅浓醇 炖汤：腊鸭炖冬 笋、土鸡煨香 菇、排骨焖莲 藕，咸鲜微辣是 赣味汤的底色。 而新会陈皮，正 是调和这份浓烈 的"广货秘方" 。 新会陈皮 作为扎根广东的 江西人，这些年 返乡过春节，行 囊里便多了一份 新会陈皮。这味 以江门新会茶枝 柑果皮陈化三年 以上制成的岭南 道地南药，素 有"一两陈皮一 两金，百年陈皮 胜黄金"的美 誉，是广东药食 同源的经典代 广东人擅煲汤， 江西人爱煨汤， 南北烟火本就相 通。将陈皮泡软 刮瓤，待赣汤炖 至半熟时入锅， 文火慢煨。历经 表。如今，它早 已越过南岭，融 进江西人家的年 夜饭汤锅、新年 茶桌，成为赣粤 年味相融的温柔 注脚——解了赣 味的咸辣，添了 岭南的醇香。 新会陈皮的风 华，藏在千年传 承与独特风土 里。早在宋代， 它便已入药入 馔；明清两代更 被列为宫廷贡 品，以理气健 脾、燥湿化痰之 功，成为医家与 百姓珍视的道地 药材。新会地处 西江、潭江与银 洲湖三水融通之 地，咸淡水交汇 的水土，孕育出 别处无可复制的 茶枝柑。其核心 产区集中在银洲 湖沿岸的梅江、 东 ...

Core Insights - The article discusses the evolving trend of purchasing "new-style" New Year goods among young people in China, reflecting their changing lifestyles and values [1][3][4] - It highlights the shift in the responsibility of New Year shopping from older generations to younger ones, allowing for more personalized and modern choices [3][6] Group 1: Market Trends - Young consumers are increasingly opting for unique and personalized New Year goods, such as specialty food items and convenient services, indicating a shift in consumer preferences [1][4] - A survey by China Youth Daily shows that over 90% of respondents are preparing to buy "new-style" New Year goods, showcasing a significant market demand [1] Group 2: Intergenerational Communication - The process of young people taking over New Year shopping responsibilities fosters better communication and understanding between generations, as it allows for the introduction of new traditions and preferences [3][6] - The article emphasizes that new-style New Year goods serve as a medium for enhancing familial bonds and facilitating deeper conversations between parents and children [4][6] Group 3: Emotional Connection - The choice of New Year goods reflects young people's emotional states and their desire for connection with family, moving away from traditional items to those that resonate with their current lives [4][6] - The article suggests that the evolving nature of New Year goods is a response to the younger generation's need for recognition and understanding from their families [6]

Core Viewpoint - The choices of young people regarding new-style New Year goods reflect their current concerns, values, and states of being [1][3]. Group 1: Market Trends - A significant number of young people have taken over the responsibility of purchasing New Year goods, becoming "new-style New Year curators" [1][3]. - Over 90% of respondents in a recent survey expressed their intention to buy "new-style" New Year goods [1]. Group 2: Generational Communication - The process of transferring the "New Year goods purchasing rights" to the younger generation allows for greater personalization and understanding between generations [3][5]. - New-style New Year goods serve as a medium for enhancing communication and connection between young people and their parents [5]. Group 3: Changing Consumption Patterns - Young consumers are increasingly willing to spend on services such as year-end cleaning, beauty treatments, and New Year dinner reservations, reflecting a desire for convenience and quality time with family [1][5]. - The shift in New Year goods from traditional local specialties to more diverse and personalized options indicates a change in lifestyle and priorities among young people [3][5].

Core Insights - The central economic work meeting in December 2025 emphasized the importance of "domestic demand as the main driver" for economic work in 2026, with Guangdong launching the "Guangdong Goods Going Global" spring initiative to enhance the visibility and influence of local products [1] Group 1: Current Status of "Guangdong Goods" - The concept of "Guangdong Goods" has evolved from traditional products to include modern innovations such as drones, electric vehicles, and 5G smartphones, while traditional products like clothing and furniture have undergone brand rejuvenation [1] - Guangdong's foreign trade reached a record high of 9.49 trillion RMB in 2025, accounting for 20.9% of the national total and contributing 24.1% to national foreign trade growth [2] Group 2: Competitive Advantages of "Guangdong Goods" - The national open policy has provided a fundamental guarantee for the international expansion of "Guangdong Goods," aligning with central government initiatives to boost consumption and supply quality products [3] - Guangdong's manufacturing system has shown resilience amid global economic adjustments, with over 530 local enterprises participating in international trade exhibitions, highlighting their significant role in the global supply chain [3] Group 3: Strategies for Advancement - Improving product quality is essential, focusing on establishing a comprehensive quality control system and fostering "champion" enterprises in niche markets to create differentiated competitive advantages [4] - Reducing product costs through supply chain collaboration, digital transformation, and leveraging economies of scale is crucial for enhancing competitiveness [5] - Enhancing after-sales service systems to provide comprehensive support and improve brand loyalty in global markets is a priority [5] Group 4: Environmental and Market Expansion Strategies - Emphasizing green transformation to align with international environmental standards and promote sustainable development in manufacturing is vital [7] - Expanding international markets by integrating Lingnan culture into product design and marketing strategies can enhance global competitiveness [8]

Core Viewpoint - The event "Dadi Liucai・He Mei Xiangcun Qing Fengnian" showcased the collaboration between Guangdong's Jiangmen Xinhui District and Guangxi's Ningming County, highlighting the successful integration of traditional products like Chenpi and innovative offerings such as Chenpi Xingyouteng [3][10][12]. Group 1: Event Highlights - The event featured a variety of products, including Chenpi and Chenpi Xingyouteng, demonstrating the cultural heritage and collaborative achievements of Xinhui and Ningming [3][5]. - The innovative product Chenpi Xingyouteng, which combines the strengths of both regions, attracted significant attention from attendees [6][7]. Group 2: Collaborative Efforts - Xinhui District and Ningming County have deepened their collaboration through the "Newhui Chenpi + Ningming Xingyouteng" initiative, which promotes the integration of resources and capabilities [10][12]. - The partnership includes the establishment of a shared research platform, production workshops, market systems, and storage facilities, creating a comprehensive industry chain from cultivation to sales [15][16]. Group 3: Economic Impact - Since the implementation of the Chenpi Xingyouteng project, the planting area in Ningming has expanded to 60,000 acres, benefiting 12,000 farming households [17]. - The initiative has led to an average annual income increase of over 15,000 yuan per household, transitioning from "blood transfusion-style assistance" to a "blood-making-style win-win" model [18].

Core Viewpoint - Guangdong is advancing its agricultural development through a focus on brand agriculture, which is seen as a key driver for enhancing competitiveness and breaking down barriers in agricultural product sales [8][9][12]. Brand Agriculture Development - The "14th Five-Year Plan" emphasizes the importance of brand agriculture as a means to connect various agricultural developments and enhance the core competitiveness of Guangdong products [8][9]. - Guangdong's media-driven initiatives are aimed at enhancing brand visibility and market penetration for local agricultural products [12][22]. Cultural Integration - The integration of culture into agricultural branding is exemplified by the "Father's Love Like Orchid" campaign, which connects the resilience of orchids with deep emotional ties, transforming traditional sales into a cultural experience [40][56]. - The "Year Fish" concept in Zhuhai merges traditional cultural elements with the seafood industry, leading to significant sales growth during festive seasons [58][70]. Market Expansion - Guangdong's agricultural products are increasingly penetrating national and international markets, with notable demand in regions like Beijing and Southeast Asia [19][76]. - The collaboration between Guangdong enterprises and businesses in other provinces, such as Hunan, has resulted in substantial sales agreements, exemplified by an 11 billion yuan contract for seafood products [87]. Innovative Marketing Strategies - The "Media+" initiative has led to innovative marketing strategies, including live streaming events that significantly boost product visibility and sales, as seen with the 192 million units of lychee sold during a promotional event [28][30]. - The use of social media platforms for marketing has transformed local farmers into influencers, enhancing the reach of agricultural products [35][39]. Future Outlook - Guangdong aims to continue leveraging its unique cultural heritage and innovative marketing strategies to expand its agricultural brand presence globally, with a focus on quality and cultural significance [109].

Core Insights - The article highlights the significant increase in cross-regional orders for traditional Chinese New Year goods, with overall sales growth of nearly 200% since the start of the festival season [4][6] - The trend reflects a shift in consumer behavior, where younger generations are sending not only traditional foods but also modern products and services to their families, indicating a blend of cultural heritage and contemporary lifestyle [2][8] Group 1: Cross-Regional Order Trends - Cross-regional orders have seen a nearly 200% increase in product sales, with specific regions like Tibet, Xinjiang, and Yunnan experiencing over 300% growth in order volume [4][6] - Major cities such as Guangzhou, Beijing, and Shanghai are the primary sources of these orders, while cities like Hefei, Jinan, and Zhengzhou are the main recipients [6][9] Group 2: Product Categories and Consumer Preferences - The diversity of products in cross-regional orders has expanded from traditional foods to include smart products and health supplements, with smart toilets and watch gift boxes seeing sales growth exceeding 1000% [2][8] - Local specialties have also gained traction, with overall sales growth of over 140%, particularly in Zhejiang, which saw a 571% increase [9][12] Group 3: Consumer Motivations and Cultural Significance - Consumers prioritize unique flavors and authenticity when selecting local specialties, with 56.6% emphasizing the importance of "authentic taste" [3][11] - The emotional connection to traditional foods and the desire to share these experiences with family are significant motivators for purchasing [15]

Core Viewpoint - The event "Healthy Steps Welcoming the New Spring" in Guangdong aims to promote ecological awareness and support local agriculture through a combination of sports, culture, and tourism initiatives [1] Group 1: Event Overview - The event took place at the Huangpu Water Sound Reservoir Trail and Leisure Wetland Park in Guangzhou, attracting nearly 1,000 model workers and employee representatives [1] - Two circular routes of 5 kilometers and 10 kilometers were set up, connecting various ecological points such as Rainbow Steps and Forest Oxygen Bar, with multiple supply stations and medical points available [1] Group 2: Agricultural Support and Community Engagement - The event featured a marketplace called "Agricultural Support and Workers' Fair," showcasing 50 booths with local specialty agricultural products from various regions, including sweet potatoes from Wengyuan and red tea from Yingde [1] - Notable products included those recommended by local mayors, representing both local culture and the achievements of the "Hundred Million Project" [1] Group 3: Strategic Importance - This initiative is part of the "Guangdong Workers' Cultural and Sports Exchange" provincial demonstration project series, integrating sports with cultural, ecological, and tourism elements [1] - The event not only creates new cultural and sports activity scenarios for workers but also contributes to regional development and supports the implementation of the "Hundred Million Project" and rural revitalization strategies [1]