齐鲁晚报 齐鲁壹点 李潇 "农为邦本，本固邦宁。""十四五"时期，在"突破菏泽 鲁西崛起"战略指引下，鲁西新区锚定乡村振兴总目标，以"功成不必在我"的定力和"功 成必定有我"的担当，在稳粮保供、产业提效、脱贫巩固、人才集聚、乡村提质五大领域精准发力、系统推进，绘就了一幅"产业兴旺、生态宜 居、乡风文明、治理有效、生活富裕"的乡村振兴壮丽画卷，为全区高质量发展筑牢了"三农"根基，彰显了新时代鲁西大地的民生温度与发展 力度。 稳粮保供守底线，筑牢大国粮仓"鲁西根基"。 粮食安全是"国之大者"，全区始终扛牢粮食安全政治责任，以最坚决的态度遏制耕地"非农化"、 防止"非粮化"，通过7万亩高标准农田提升改造，为粮食生产插上"科技翅膀"，确保每年50万亩以上播种面积、4.6亿斤以上总产量的硬指标落 地生根。从61家畜禽规模化养殖基地年产2000吨以上肉蛋，到14家市级以上农业产业化龙头企业实现30亿元营收，全区构建起"粮经统筹、种 养循环、产业融合"的稳供体系，既守住了"米袋子""菜篮子"，更让农业成为有奔头的产业，彰显了鲁西作为粮食主产区的责任与担当。 产业提效强引擎，激活乡村振兴"内生动力"。 产业振兴是乡村振兴的核 ...

Core Viewpoint - The event "Shandong Agricultural Products Fragrance" aims to enhance cooperation between Shandong and Hong Kong in the agricultural sector, promoting the "Good Products Shandong" brand internationally [3][5]. Group 1: Agricultural Development in Shandong - Shandong is a major agricultural province in China, benefiting from both the Yellow River and the ocean, producing a wealth of agricultural products [2]. - The province has implemented a rural revitalization strategy, creating a brand matrix for "Good Products Shandong" and focusing on the high-quality development of characteristic agriculture [7][18]. - A total of 171 agricultural brands have been established under the "Good Products Shandong" initiative, with 24 new brands added this year [9][10]. Group 2: Brand Building and Market Expansion - Shandong has cultivated 108 provincial-level public brands, with 21 brands included in the national agricultural brand cultivation plan, ranking first in the country [8]. - The province is promoting a three-tiered brand system that includes regional public brands and enterprise product brands, enhancing local specialties and county-level brand development [10][11]. - The integration of agriculture and tourism in cities like Qingdao has led to increased income for farmers, with 100,000 farmers benefiting from this model [31]. Group 3: Specific Agricultural Products and Innovations - Notable products include the "tall onion" from Zhangqiao, which has an annual output value exceeding 1 billion yuan, and the Laiwu black pig, valued over 5 billion yuan [22][23]. - The province's apple production in Qixia exceeds 10 billion yuan, while the high-quality black beef from Gaoqing is valued over 10 billion yuan [39][40]. - The establishment of agricultural product alliances in cities like Zibo has led to the integration of various regional brands, enhancing market competitiveness [41]. Group 4: E-commerce and Digital Agriculture - Shandong is leveraging e-commerce platforms to expand the reach of its agricultural products, with cross-border e-commerce transactions reaching 6.7 billion yuan in 2023, a 45% increase year-on-year [68]. - The province is also developing digital agriculture initiatives, such as the "Shouguang Agricultural Products" cross-border e-commerce platform, facilitating rapid delivery of vegetables to international markets [67][69]. Group 5: Future Prospects - The "2025 Hong Kong and Macau Shandong Week" event is set to further promote Shandong's agricultural products and enhance cooperation with Hong Kong [19]. - The ongoing efforts in brand building, market expansion, and digital agriculture are expected to position Shandong as a key player in the international agricultural market [5][68].